Is Glatze profitable to sell on Amazon Germany?

Flapen scores Glatze 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €51K a year across 17 tracked products. Search demand grew -6.6% in the last 90 days.

How competitive is the Glatze niche on Amazon Germany?

16 brands and 23 sellers compete in Glatze on Amazon Germany. The top 5 Glatze products take 65% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Glatze?

Glatze buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Perücke/Kunsthaarqualität. An estimated 2.5% of orders come back.

When does demand for Glatze peak?

Search demand for Glatze on Amazon Germany peaks in Feb–Mar–Jun, and the busiest month runs 6.2× the quietest.

What does it cost to enter the Glatze niche?

Glatze sells for €6.33 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.26 to €8.31. The average product has 152 reviews, the count a new listing must catch up to.

Glatze

Fail

Prices span $4.26–$8.31, mostly outside the sweet spot, so Glatze is a Fail.

Filters Low Review Barrier Quality Gap

Flapen Score: 43
43 / 100Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Market size: €51K/yr202K searches / yr
90-day growth: -6.6%search demand this quarter
Competition: 65%top-5 click share · 16 brands · 23 sellers

Flapen Score

Glatze against its category

The dotted line is the Spielzeug average. Past it, Glatze is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Glatze market on Amazon at a glance

Shoppers on Amazon Germany searched for Glatze 202K times last year and spent an estimated €51K. The top 5 brands take 67% of clicks. Demand peaks in Feb–Mar–Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months: 202K
Growth, 90 days vs prior 90: -6.6%
Conversion, latest week: 4.0%
Market size, estimated: €51Ka year
Peak month: June6.2× the quietest month
Top search term: glatzenkappe81K searches a year

02 · Price

A sale here is worth €6.33.

Listings sell for €6.33 on average, from €4.26 to €8.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €6.33 that is €2K to €3K a year per listing.

Average price: €6.33under the $15 to $100 sweet spot
Price range: €4.26–€8.31
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€3K
Returns: 2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #364 within Kostüm-Kopfbedeckung. It carries 152 reviews at 3.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 12.6%
Average rank: #364in Kostüm-Kopfbedeckung
Average rating: 3.42 starsAmazon Germany average 4.37 stars
Average reviews: 152per listing
Listings tracked: 17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Glatze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

28%

Brand 136%
Brand 210%
Brand 39%
Brand 47%
Brand 56%
Brand 65%

Demand

Glatze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Jun · busiest ÷ quietest = 6.2×

Search terms

Top Glatze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

glatzenkappe81K/yr -7.3%2.8% conv.
bald cap31K/yr +76.9%2.6% conv.
glatze40K/yr -13.8%3.1% conv.
bald13K/yr +16.6%0.1% conv.
glatze perücke15K/yr -55.0%2.7% conv.
glatze kappe4K/yr +45.9%2.5% conv.
fake glatze4K/yr -18.3%3.5% conv.
glatze kostüm4K/yr -38.5%2.7% conv.
perücke glatze6K/yr -63.6%1.6% conv.
glatzen perücke4K/yr -62.2%2.1% conv.

Reviews and returns

What reviews say buyers love and hate about Glatze

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Spaß/Unterhaltungserlebnis”

44%of negative reviews mention “Gesamtgröße”

2.5%of orders come back

“Viel zu klein”

A buyer, on “Gesamtgröße”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Glatze questions

Answered from the same tracked data.

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