Is Gecko profitable to sell on Amazon Germany?

Flapen scores Gecko 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €91K a year across 9 tracked products. 4 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew -15.8% in the last 90 days.

How competitive is the Gecko niche on Amazon Germany?

8 brands and 26 sellers compete in Gecko on Amazon Germany. The top 5 Gecko products take 80% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Gecko?

Gecko buyers on Amazon Germany complain most about Geräuschpegel, Funktionalität insgesamt, and Haltbarkeit. An estimated 3.2% of orders come back.

What does it cost to enter the Gecko niche?

Gecko sells for €20.86 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €17.41 to €25.01. The average product has 462 reviews, the count a new listing must catch up to.

Gecko

Fail

Demand is soft, at -15.8% this quarter, so Gecko is a Fail.

Flapen Score: 45
45 / 100Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size: €91K/yr79K searches / yr
90-day growth: -15.8%search demand this quarter
Competition: 80%top-5 click share · 8 brands · 26 sellers

Flapen Score

Gecko against its category

The dotted line is the Spielzeug average. Past it, Gecko is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Gecko market on Amazon at a glance

Shoppers on Amazon Germany searched for Gecko 79K times last year and spent an estimated €91K. The top 5 brands take 86% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months: 79K
Growth, 90 days vs prior 90: -15.8%
Conversion, latest week: 5.5%
Market size, estimated: €91Ka year
Top search term: gecko wandflitzer28K searches a year

02 · Price

A sale here is worth €20.86.

Listings sell for €20.86 on average, from €17.41 to €25.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At €20.86 that is €10K to €16K a year per listing.

Average price: €20.86inside the $15 to $100 sweet spot
Price range: €17.41–€25.01
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 500–750
Revenue per listing a year: €10K–€16K
Returns: 3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #59 within Ferngesteuerte Spielzeuge & Zubehör. It carries 462 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 13.2%
Average rank: #59in Ferngesteuerte Spielzeuge & Zubehör
Average rating: 4.13 starsAmazon Germany average 4.37 stars
Average reviews: 462per listing
Listings tracked: 9

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 4Amazon's first-year sales bar
Average brand age: 17 months

Products

Top Gecko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Brand 151%
Brand 214%
Brand 38%
Brand 47%
Brand 56%
Brand 66%
Open — no brand owns it (2 brands, 8%)

Demand

Gecko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 13.7× · 10 of 12 months tracked

Search terms

Top Gecko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gecko wandflitzer28K/yr -8.0%4.8% conv.
eidechse wand klettern8K/yr -5.4%5.5% conv.
hex bots wandflitzer gecko10K/yr -4.9%7.7% conv.
ferngesteuerter gecko4K/yr +24.7%3.6% conv.
gecko ferngesteuert3K/yr +22.2%4.5% conv.
wall crawler gecko4K/yr -49.5%8.2% conv.
hex bots gecko12K/yr -57.6%9.6% conv.
hexbots gecko3K/yr -27.4%7.3% conv.
wandflitzer gecko2K/yr +27.8%8.9% conv.
geko an der wand spielzeug5K/yr -91.5%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Gecko

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Spaß/Unterhaltungserlebnis”

19%of negative reviews mention “Geräuschpegel”

3.2%of orders come back

“extrem laut”

A buyer, on “Geräuschpegel”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Gecko questions

Answered from the same tracked data.

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