gameboy color
Worth a lookShows beatable incumbent ratings (3.8★), but weak search conversion (0.5%) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great€48.04avg listing price — sweet spot $15–$100
Price range
Great€10.90–€85.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great215.07avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Market size
Bad€45K€45K/yr · 175K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, gameboy color is a €45K/yr Amazon Germany market (175K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
gameboy color market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- €24K–€36K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 11.9%
- Avg brand age
- 30 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
118
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
28%
- Airuidas18%
- LEGO15%
- Lexibook12%
- Lihaian9%
- ZHISHAN9%
- eXtremeRate8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top gameboy color search terms
- gameboy color109K/yr
- gameboy color neu41K/yr
- game boy color12K/yr
- nintendo gameboy color8K/yr
- game boy color original4K/yr
Top gameboy color products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Super Mario Game Boy - Modellbau für Erwachsene - Nintendo Modell mit 2 Spielmodulen inkl. Zelda sowie Ständer - Retro Geschenk für Gaming Fans - 72046
LEGO€39.814.7★3,571 rev
ZHISHAN 32 Bit Handheld Spiele für Kinder Eingebaute 139 Videospiele 3.0 IPS Bildschirm Wiederaufladbar Arcade Gaming Player Elektronisches Spielzeug für Jungen Mädchen Blau Rot
ZHISHAN€26.253.9★279 rev
Lihaian R36S Retro Handheld Spielkonsole 128 G über 40.000 Spiele Retro Konsole 3.5-Zoll-IPS-Bildschirm Linux-System Tragbare Mini-Arcade unterstützt mehrere Emulatoren (R36s-Lila)
Lihaian€49.923.3★32 rev
Lexibook Cyber Arcade Color Tragbare Retro-Spielkonsole 200 Action- Sport- Renn- Logikspiele und mehr 2 8 LCD-Farbdisplay Rot JL2389
Lexibook€18.673.9★71 rev
RG35XXSP Flip Portable Retro Handheld Game Console RG35XXSP 3.5 Inch IPS Screen Linux System with 64G TF Card Pre-Installed 5532 Games Clamshell Games Consoles Supports 5G WiFi Bluetooth HDMI
Airuidas€81.613.9★44 rev
Newest
by launch date
Retro Handheld Game Console R36MAX Retro Gaming Console with 64GB Storage 4.0 Inch IPS HD Screen 4000 mAh Battery and 30+ Mainstream Emulators Red
xiskt€53.991 rev
Upgrade Retro Konsole Handheld Spielkonsole GB350 Portable Handheld Video Games mit 21.000+ Klassischen Spielen 3.5-Zoll-IPS-Bildschirm Tragbarer Videospielkonsole Retro Handheld Konsole (MAX)
NOBES€48.085 rev
H5 Retro Handheld Spielkonsole 256 G über 40.000 Spiele 5-Zoll-IPS Retro Konsole Linux-System 4000-mAh-Akku Unterstützt 34 Emulatoren Tragbare Mini-Arcade(weiß)
LEWGEE€57.5128 rev
R36S Retro Spielkonsole 3 5 Zoll IPS Bildschirm 64GB Speicher 40.000 Vorinstallierte Spiele Tragbare Handheld Konsole für Kinder und Erwachsene Multi-Emulator Unterstützung Schwarz
AGSTMG€45.45144 rev
G350 Retro-Handheld-Spielkonsole 3 5-Zoll-IPS-Bildschirm 640 x 480 Linux-System mit vorinstallierter 64-GB-Karte 4371 Spiele Unterstützt HDMI- und TV-Ausgabe 3200-mAh Battery (G350-GRAY-NEW)
Airuidas€66.60460 rev
Trending
90-day click momentumUpgrade Retro Konsole Handheld Spielkonsole GB350 Portable Handheld Video Games mit 21.000+ Klassischen Spielen 3.5-Zoll-IPS-Bildschirm Tragbarer Videospielkonsole Retro Handheld Konsole (MAX)
NOBES€48.083.1★
Retro Konsole Handheld mit über 20.000 Spielen Tragbare 3 5 Zoll IPS Gaming Konsole Linux System Portable Spielkonsole für nostalgische Gamer Familie & Freunde (G40)
ASTEKID€43.803.7★
Retro Handheld Game Console R36MAX Retro Gaming Console with 64GB Storage 4.0 Inch IPS HD Screen 4000 mAh Battery and 30+ Mainstream Emulators Red
xiskt€53.995.0★
H5 Retro Handheld Spielkonsole 256 G über 40.000 Spiele 5-Zoll-IPS Retro Konsole Linux-System 4000-mAh-Akku Unterstützt 34 Emulatoren Tragbare Mini-Arcade(weiß)
LEWGEE€57.513.3★
Lexibook Cyber Arcade Color Tragbare Retro-Spielkonsole 200 Action- Sport- Renn- Logikspiele und mehr 2 8 LCD-Farbdisplay Rot JL2389LXB
Lexibook€25.152.0★
What buyers say about gameboy color
What buyers praise and complain about, mined from review topics.What buyers love
“Spielspaß”
“Cooles Lego Produkt”
“Super geschenkidee für gamer”
“Preis ist auch ok”
“Ware entspricht den Fotos”
“Super Produkt”
“Das kompakte Design ist ideal für unterwegs”
“Der Aufbau macht großen Spaß”
“Display ist der Wahnsinn”
“Das coolste Lego Set für klein und groß”
What buyers complain about
“Sehr schlechte Qualitat”
“Funktioniert nicht”
“Es ging schon damit los, dass es alleine schwierig ist, das Gerät zu laden”
“Die anfängliche UVP von 80€ ist es aber tatsächlich nicht Wert”
“Der Display flackert”
“Den Ton hätte man noch besser machen können”
“Die gehen sehr schnell kaputt”
“Buttonqualität ist aber eher meh”
“Fehlt Bebienungsanleitung in Deutsch”
“leider schlecht umgesetzt.”
Top return reasons
Common questions
- Is gameboy color profitable to sell on Amazon Germany?
- The niche generates €45K/yr across 30 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the gameboy color niche?
- 17 brands and 118 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in gameboy color?
- Top complaints mined from reviews: Qualität insgesamt, Funktionalität insgesamt, Aufladen. The return rate is 2.3%.
- When does demand for gameboy color peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the gameboy color niche?
- Listings span €10.90–€85.55; the average listing price is €48.04 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.