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39

furz

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 12Conversion 39Competition 13Returns 92Price range 57Avg price 53Brand share 33Review moat 45Quality gap 100

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Good€5.72–€27.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.38

avg listing price — sweet spot $15–$100

Review moat

Okay1,983.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad85%

top-5 click share — a locked-up shelf

Growth

Bad-26.4%

90-day search growth — must beat 0% to launch

Market size

Bad€29K

€29K/yr · 76K searches

According to Flapen's Amazon Germany niche tracking, furz is a €29K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

furz market data

Units sold / yr
4K–5K
avg 500–750/product
Revenue / yr
€50K–€62K
units × avg price
Conversion rate
3.1%
Avg BSR
#268
Page quality
0%
Prime
100%
Sponsored
63%
Out of stock
3.9%
Avg brand age
39 months
Avg seller age
193 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

65

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

10%

  • Mattel Games56%
  • Yjemle10%
  • xinrongda7%
  • CreepyParty6%
  • Schmidt6%
  • T.J. Wisemen, Inc.5%
  • Open — no brand owns it (2 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -26.4% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×

Top furz search terms

  • furz17K/yr
  • mister pups20K/yr
  • fart machine9K/yr
  • furzmaschine7K/yr
  • pups spiel8K/yr
  • fart4K/yr
  • mr pups spiel7K/yr
  • mr pups4K/yr
All search terms

Top furz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€4K30%€9K45%€13K60%€18K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about furz

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis74%

“Lustig”

Montage/Installation5%

“Schnell und easy aufgebaut”

Geschenk Zweck5%

“Lustiges Geschenk”

Preis-Leistungs-Verhältnis4%

“Top Preis/Leistungsverhältnis”

Qualität insgesamt3%

“Super gute Qualität”

Benutzerfreundlichkeit2%

“Leicht zu verstehen”

Materialqualität1%

“Gute Verarbeitung”

What buyers complain about

Audioqualität15%

“Klang schlecht”

Qualität insgesamt15%

“Qualität lässt zu wünschen übrig”

Haltbarkeit13%

“Kaum gespielt und schon defekt”

Preis-Leistungs-Verhältnis8%

“Preislich zu verschmerzen - trotzdem an Alle da draußen: NICHT”

Defekt Material/Teile6%

“Scherzartikel der nicht funktioniert”

Funktionalität insgesamt6%

“Klappt nicht”

Spaß/Unterhaltungserlebnis5%

“Damit hat niemand einen Spaß”

Griff3%

“Die Quetschen lässt sich nicht leicht drücken,”

Benutzerfreundlichkeit3%

“Die Quetschen lässt sich nicht leicht drücken”

Geruch3%

“Das Ding stinkt”

Top return reasons

Funktionalität insgesamt39%
Defekt Material/Teile14%
Geschenk Zweck7%
Geräuschpegel7%
beworben Vs Tatsächliches Produkt6%
Qualität insgesamt5%
Produktzustand4%
Gesamtgröße4%
Spaß/Unterhaltungserlebnis3%
Audioqualität2%

Common questions

Is furz profitable to sell on Amazon Germany?
The niche generates €29K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (39/100).
How competitive is the furz niche?
8 brands and 65 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in furz?
Top complaints mined from reviews: Audioqualität, Qualität insgesamt, Haltbarkeit. The return rate is 1.1%.
When does demand for furz peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the furz niche?
Listings span €5.72–€27.50; the average listing price is €12.38 (sweet spot $15–$100). The average incumbent carries 1,983 reviews — the moat a new listing must climb.