Furby
FailThe top 5 brands take 100% of clicks, so Furby is a Fail.
- Flapen Score
- 41 / 100Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 4341
- Market size
- €364K/yr875K searches / yr
- 90-day growth
- -33.0%search demand this quarter
- Competition
- 46%top-5 click share · 3 brands · 149 sellers
Flapen Score
Furby against its category
The dotted line is the Spielzeug average. Past it, Furby is stronger. Inside it, weaker.
Market
The Furby market on Amazon at a glance
Shoppers on Amazon Germany searched for Furby 875K times last year and spent an estimated €364K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 875K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €364K a year.
- Searches, last 12 months
- 875K
- Growth, 90 days vs prior 90
- -33.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- €364Ka year
- Peak month
- December5.7× the quietest month
- Top search term
- furby540K searches a year
02 · Price
A sale here is worth €24.20.
Listings sell for €24.20 on average, from €2.86 to €64.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €24.20 that is €12K to €18K a year per listing.
- Average price
- €24.20inside the $15 to $100 sweet spot
- Price range
- €2.86–€64.42
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €12K–€18K
- Returns
- 4.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Elektronisches Spielzeug. It carries 1,056 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #177in Elektronisches Spielzeug
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,056per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Furby products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
149
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 99%
Open market
0%
- Brand 191%
- Brand 25%
- Brand 34%
Demand
Furby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Furby search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- furby540K/yr
- furby deutsch148K/yr
- furby original9K/yr
- dj furby deutsch34K/yr
- dj furby50K/yr
- furby dj28K/yr
- furby groß10K/yr
- furbie10K/yr
- förbi6K/yr
- ferby5K/yr
Reviews and returns
What reviews say buyers love and hate about Furby
We read the reviews and the return reasons for every product selling here.
“Echt schade, bei soviel Geld”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Furby questions
Answered from the same tracked data.








