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Frisierkopf Kinder

Fail

Demand is soft, at -19.5% this quarter, so Frisierkopf Kinder is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€294K/yr630K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
62%top-5 click share · 12 brands · 151 sellers

Flapen Score

Frisierkopf Kinder against its category

The dotted line is the Spielzeug average. Past it, Frisierkopf Kinder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frisierkopf Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Frisierkopf Kinder 630K times last year and spent an estimated €294K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €294K a year.

Searches, last 12 months
630K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
1.8%
Market size, estimated
€294Ka year
Peak month
December6.7× the quietest month
Top search term
frisierkopf kinder206K searches a year

02 · Price

A sale here is worth €25.27.

Listings sell for €25.27 on average, from €16.47 to €54.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €25.27 that is €6K to €13K a year per listing.

Average price
€25.27inside the $15 to $100 sweet spot
Price range
€16.47–€54.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€6K–€13K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #29 within Puppen & Zubehör. It carries 1,340 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#29in Puppen & Zubehör
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
1,340per listing
Listings tracked
23

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Frisierkopf Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

151

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

8%

  • Brand 131%
  • Brand 223%
  • Brand 319%
  • Brand 413%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 8%)

Demand

Frisierkopf Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Frisierkopf Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frisierkopf kinder206K/yr
  • schminkkopf für mädchen90K/yr
  • schminkpuppe56K/yr
  • puppenkopf zum frisieren kinder46K/yr
  • schminkkopf49K/yr
  • schminkpuppe für kinder ab 624K/yr
  • frisurenkopf kinder18K/yr
  • schminkpuppe für kinder ab 418K/yr
  • friseurkopf kinder12K/yr
  • barbie frisierkopf9K/yr

Reviews and returns

What reviews say buyers love and hate about Frisierkopf Kinder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Qualität insgesamt”
2.3%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Frisierkopf Kinder questions

Answered from the same tracked data.