Is Flummi profitable to sell on Amazon Germany?

Flapen scores Flummi 57 out of 100 on Amazon Germany, a Maybe. Shoppers spend €126K a year across 35 tracked products. 1 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -3.3% in the last 90 days.

How competitive is the Flummi niche on Amazon Germany?

23 brands and 67 sellers compete in Flummi on Amazon Germany. The top 5 Flummi products take 38% of clicks, and the top 5 brands take 47%.

What do buyers complain about in Flummi?

Flummi buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Geräuschpegel. An estimated 0.8% of orders come back.

When does demand for Flummi peak?

Search demand for Flummi on Amazon Germany peaks in Nov, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Flummi niche?

Flummi sells for €8.66 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.14 to €24.63. The average product has 937 reviews, the count a new listing must catch up to.

Flummi

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -3.3% this quarter, so Flummi is a Maybe.

Filters No Dominant Brand

Flapen Score: 57
57 / 100Top 9% of 2,084 Spielzeug niches · +14 vs the category median of 43
Market size: €126K/yr299K searches / yr
90-day growth: -3.3%search demand this quarter
Competition: 38%top-5 click share · 23 brands · 67 sellers

Flapen Score

Flummi against its category

The dotted line is the Spielzeug average. Past it, Flummi is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Flummi market on Amazon at a glance

Shoppers on Amazon Germany searched for Flummi 299K times last year and spent an estimated €126K. The top 5 brands take 47% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.

Searches, last 12 months: 299K
Growth, 90 days vs prior 90: -3.3%
Conversion, latest week: 4.9%
Market size, estimated: €126Ka year
Peak month: November2.3× the quietest month
Top search term: flummi111K searches a year

02 · Price

A sale here is worth €8.66.

Listings sell for €8.66 on average, from €4.14 to €24.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €8.66 that is €2K to €4K a year per listing.

Average price: €8.66under the $15 to $100 sweet spot
Price range: €4.14–€24.63
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€4K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #245 within Party & Dekoration. It carries 937 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 77%
Prime listings: 97%
Out of stock, average day: 8.6%
Average rank: #245in Party & Dekoration
Average rating: 4.34 starsAmazon Germany average 4.37 stars
Average reviews: 937per listing
Listings tracked: 35

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months: 7
Successful launches: 1Amazon's first-year sales bar
Average brand age: 100 months

Products

Top Flummi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

47%

Top 20: 98%

Top-5 click share

38%

Top 20: 85%

Open market

47%

Brand 113%
Brand 210%
Brand 39%
Brand 49%
Brand 56%
Brand 66%

Demand

Flummi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 2.3×

Search terms

Top Flummi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

flummi111K/yr -21.4%3.6% conv.
flummies für kinder82K/yr +69.6%5.3% conv.
flummis29K/yr -24.4%5.1% conv.
flummi gross24K/yr -24.0%2.9% conv.
flummis für kinder20K/yr +15.0%6.2% conv.
flummies8K/yr +5.5%4.9% conv.
flummi groß8K/yr -11.3%2.4% conv.
flummies für kinder groß7K/yr +28.6%3.3% conv.
großer flummi5K/yr -20.3%1.3% conv.
flummi set3K/yr +33.9%3.8% conv.

Reviews and returns

What reviews say buyers love and hate about Flummi

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Spaß/Unterhaltungserlebnis”

14%of negative reviews mention “Qualität insgesamt”

0.8%of orders come back

“qualitativ auch eher minderwertig”

A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Flummi questions

Answered from the same tracked data.

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