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57

flummi

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 23Conversion 57Competition 77Returns 96Price range 47Avg price 24Brand share 88Review moat 64Quality gap 68

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good937.34

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay€4.14–€24.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€126K

€126K/yr · 299K searches

Avg price

Bad€8.66

avg listing price — sweet spot $15–$100

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, flummi is a €126K/yr Amazon Germany market (299K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

flummi market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
€130K–€173K
units × avg price
Conversion rate
4.9%
Avg BSR
#245
Page quality
0%
Prime
97%
Sponsored
77%
Out of stock
8.6%
Avg brand age
100 months
Avg seller age
193 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

67

Top-5 brand share

47%

Top 20: 98%

Top-5 click share

38%

Top 20: 85%

Open market

47%

  • HAKACC13%
  • Schildkröt10%
  • Waboba9%
  • Annhao9%
  • Seamart6%
  • Baker Ross6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.3×

Top flummi search terms

  • flummi111K/yr
  • flummies für kinder82K/yr
  • flummis29K/yr
  • flummi gross24K/yr
  • flummis für kinder20K/yr
  • flummies8K/yr
  • flummi groß8K/yr
  • flummies für kinder groß7K/yr
  • großer flummi5K/yr
  • flummi set3K/yr
All search terms

Top flummi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€4K6%€8K9%€11K12%€15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about flummi

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis31%

“Lustig”

Qualität insgesamt13%

“Super Qualität”

Farbe12%

“Schöne bunte flummis”

beworben Vs Tatsächliches Produkt6%

“So wie auf den Bildern”

Geschenk Zweck4%

“Super Geschenk”

Preis-Leistungs-Verhältnis4%

“Guter Preis für ein nettes Spielzeig”

Griff4%

“dadurch besser in der Hand liegen.”

Materialqualität2%

“Das Material fühlt sich angenehm an”

Schießen2%

“Der Ball springt sehr hoch”

Weiches Gefühl2%

“Kinder sind sehr gut gemacht und sehr weich”

What buyers complain about

Qualität insgesamt14%

“qualitativ auch eher minderwertig”

Gesamtgröße11%

“sie sind etwas kleiner als erwartet”

Geräuschpegel8%

“unangenehm laut”

Geruch7%

“Schlimmer chemischer Geruch”

Haltbarkeit6%

“Gehen leider schnell kaputt”

Preis-Leistungs-Verhältnis5%

“Aber der Preis, ist ein wenig zu teuer”

Hartes Gefühl5%

“Der Ball zu hart”

Defekt Material/Teile4%

“Viele defekt”

Haftung/Klebrigkeit4%

“klebt etwas”

Farbe3%

“Die Farbe ist weniger Neon”

Top return reasons

Gesamtgröße50%
Qualität insgesamt13%
beworben Vs Tatsächliches Produkt6%
Geruch6%
Farbe5%
Materialqualität3%
Defekt Material/Teile2%
Funktionalität insgesamt2%
Haftung/Klebrigkeit2%
Gewicht schwer2%

Common questions

Is flummi profitable to sell on Amazon Germany?
The niche generates €126K/yr across 35 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the flummi niche?
23 brands and 67 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in flummi?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Geräuschpegel. The return rate is 0.8%.
When does demand for flummi peak?
Demand peaks in Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the flummi niche?
Listings span €4.14–€24.63; the average listing price is €8.66 (sweet spot $15–$100). The average incumbent carries 937 reviews — the moat a new listing must climb.