Is fliegende fee profitable to sell on Amazon Germany?

The niche generates €11K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.2%. Flapen's verdict: Skip it (36/100).

How competitive is the fliegende fee niche?

9 brands and 131 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in fliegende fee?

Top complaints mined from reviews: Haltbarkeit, Akkulaufzeit, Geruch. The return rate is 3.0%.

When does demand for fliegende fee peak?

Demand peaks in Nov–Dec; the busiest month runs 8.7× the quietest.

What does it cost to enter the fliegende fee niche?

Listings span €6.57–€45.61; the average listing price is €21.44 (sweet spot $15–$100). The average incumbent carries 1,329 reviews — the moat a new listing must climb.

fliegende fee

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Avg price

Great€21.44

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€6.57–€45.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,328.57

avg incumbent reviews — the moat a new listing must climb

Returns

Good3.0%

return rate — above 5% kills the launch gate

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-42.2%

90-day search growth — must beat 0% to launch

Market size

Bad€11K

€11K/yr · 44K searches

According to Flapen's Amazon Germany niche tracking, fliegende fee is a €11K/yr Amazon Germany market (44K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

fliegende fee market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: €11K–€16K; units × avg price
Conversion rate: 1.2%
Avg BSR: #877
Page quality: 0%
Prime: 95%
Sponsored: 29%
Out of stock: 11.2%
Avg brand age: 32 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

131

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

Lansay61%
L.O.L. Surprise!10%
Crystal Flyers10%
Simba6%
Vedes5%
Barbie3%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.7×

Open Trend

Top fliegende fee search terms

fliegende fee32K/yr -41.9%0.9% conv.
fliegende puppe4K/yr -33.2%1.5% conv.
crystal flyers5K/yr -41.8%0.4% conv.
fliegende fee spielzeug1K/yr -48.2%0.0% conv.
fliegende fee ella2K/yr -81.5%0.0% conv.

All search terms

Top fliegende fee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lansay Sky Dancers Purplelicious Fliegende Fee mit Launcher ab 6 Jahren

Lansay€18.174.4★786 rev

Lansay - Sky Dancers Pretty Poppy Magische Fliegende Puppe für Kinder ab 6 Jahren Feenpuppe 18 cm fliegt mit einem Launcher ohne Batterie staunen Sie Ihre Kinder Geschenkidee zum

Lansay€18.734.2★48 rev

Lansay - Sky Dancers - Candy Cutie Puppe - Magische Fliegende Feenpuppe für Kinder ab 6 Jahren - Fee-Puppe die mit ihrem Schnur-Launcher in die Luft fliegt - Funktioniert ohne Batterien

Lansay€15.463.9★54 rev

L.O.L. Surprise! Magic Flyers Fairies Tots - Flower Child - Enthält 1 Puppe und 1 Zauberstab in Einer Blumenförmigen Verpackung 2 zum Sammeln Rose

L.O.L. Surprise!€26.004.4★3,646 rev

Sky Dancers Lansay Fliegende Puppe 6 Jahre

Lansay€19.934.5★60 rev

Newest

by launch date

Fliegende Fee Puppe Glamour 16 5cm magisches Spielzeug USB aufladbar

Vedes€12.640 rev

6mo ago

Winx Fairy Light Up Wings Doll Flora with Sparkling Outfit & Glowing Wings 27cm Fashion Doll with Poseable Limbs Interactive Light-Up Wings for Magical Play Official Winx Club Toy Ages 4+

Winx Club€33.2037 rev

10mo ago

Barbie Petal Pop Duftende Puppe in rosa Tulpenkleid mit Zubehörteilen Blumenstrauß-Überraschung mit Häschen und Überraschungen wie Einer Gießkanne Halskette und Ohrringen JMF57

Barbie€20.18352 rev

11mo ago

L.O.L. Surprise! Magic Flyers Fairies Tots - Flower Child - Enthält 1 Puppe und 1 Zauberstab in Einer Blumenförmigen Verpackung 2 zum Sammeln Rose

L.O.L. Surprise!€26.003,646 rev

1y ago

Ivtivfu Fliegender Ball Spielzeug (Blau Verbessert): LED Hover Orb Boomerang Ball Flying Toys für Mädchen und Junge Geschenk für Kinder ab 6 7 8 9 10 11 12 Jahre

Ivtivfu€19.84653 rev

1y ago

What buyers say about fliegende fee

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis52%

“Spielzeug”

Geschenk Zweck17%

“Super Geschenk”

Qualität insgesamt11%

“Qualität sehr gut”

beworben Vs Tatsächliches Produkt7%

“Genau wie erwartet”

Preis-Leistungs-Verhältnis2%

“Preisleistungs Verhältnis top”

Effizienz2%

“funktioniert gut, wenn man den Dreh einmal raus hat.”

Geeignet für den Innenbereich2%

“Schönes Spielzeug für drinnen und draußen”

Benutzerfreundlichkeit2%

“Die Nutzung ist einfach”

What buyers complain about

Haltbarkeit23%

“Hält keinen Tag”

Akkulaufzeit18%

“Hält keinen Tag”

Geruch11%

“Duft fehlt”

Qualität insgesamt11%

“Sehr schlechte Qualität”

Funktionalität insgesamt8%

“Funktioniert nicht”

Benutzerfreundlichkeit5%

“Die Nutzung ist doch echt schwer”

Spaß/Unterhaltungserlebnis5%

“für eine 8jährige zu langweilig.”

Aufladen4%

“Mit vollem Akku hält es keine 5 Minute”

Entwicklungsbedürfnisse3%

“Für Kinder und Erwachsene nicht geeignet”

Stärke3%

“Von Ihnen ist nicht so stabil”

Top return reasons

Funktionalität insgesamt31%

Defekt Material/Teile13%

Haltbarkeit11%

beworben Vs Tatsächliches Produkt8%

Aufladen7%

Mechanismus probleme5%

Gesamtgröße4%

Akkulaufzeit3%

Batterieeinschluss3%

Qualität insgesamt2%

Common questions

Is fliegende fee profitable to sell on Amazon Germany?: The niche generates €11K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.2%. Flapen's verdict: Skip it (36/100).
How competitive is the fliegende fee niche?: 9 brands and 131 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in fliegende fee?: Top complaints mined from reviews: Haltbarkeit, Akkulaufzeit, Geruch. The return rate is 3.0%.
When does demand for fliegende fee peak?: Demand peaks in Nov–Dec; the busiest month runs 8.7× the quietest.
What does it cost to enter the fliegende fee niche?: Listings span €6.57–€45.61; the average listing price is €21.44 (sweet spot $15–$100). The average incumbent carries 1,329 reviews — the moat a new listing must climb.