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Filly Pferde

Fail

The top 5 brands take 99% of clicks, so Filly Pferde is a Fail.

Flapen Score
43
43 / 100
Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Market size
€42K/yr225K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
41%top-5 click share · 6 brands · 41 sellers

Flapen Score

Filly Pferde against its category

The dotted line is the Spielzeug average. Past it, Filly Pferde is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filly Pferde market on Amazon at a glance

Shoppers on Amazon Germany searched for Filly Pferde 225K times last year and spent an estimated €42K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
1.4%
Market size, estimated
€42Ka year
Peak month
November2.6× the quietest month
Top search term
filly pferde74K searches a year

02 · Price

A sale here is worth €13.20.

Listings sell for €13.20 on average, from €2.47 to €45.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €13.20 that is €1K to €3K a year per listing.

Average price
€13.20under the $15 to $100 sweet spot
Price range
€2.47–€45.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #278 within Spielzeugfiguren. It carries 508 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#278in Spielzeugfiguren
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
508per listing
Listings tracked
30

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Filly Pferde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

41

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

41%

Top 20: 92%

Open market

0%

  • Brand 158%
  • Brand 232%
  • Brand 38%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Filly Pferde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Filly Pferde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filly pferde74K/yr
  • galupy unicorn47K/yr
  • galupy35K/yr
  • filly17K/yr
  • lissy pony17K/yr
  • filly pferde original11K/yr
  • lissy pony figuren10K/yr
  • magic pony6K/yr
  • galupy rainbow unicorn5K/yr
  • filly pferdchen3K/yr

Reviews and returns

What reviews say buyers love and hate about Filly Pferde

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Spaß/Unterhaltungserlebnis”
14%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“etwas teuerer Spass”
A buyer, on “Preis-Leistungs-Verhältnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Filly Pferde questions

Answered from the same tracked data.