Filly Pferde
FailThe top 5 brands take 99% of clicks, so Filly Pferde is a Fail.
- Flapen Score
- 43 / 100Ranks 1,038 of 2,084 Spielzeug niches · on the category median43
- Market size
- €42K/yr225K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 41%top-5 click share · 6 brands · 41 sellers
Flapen Score
Filly Pferde against its category
The dotted line is the Spielzeug average. Past it, Filly Pferde is stronger. Inside it, weaker.
Market
The Filly Pferde market on Amazon at a glance
Shoppers on Amazon Germany searched for Filly Pferde 225K times last year and spent an estimated €42K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- €42Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- filly pferde74K searches a year
02 · Price
A sale here is worth €13.20.
Listings sell for €13.20 on average, from €2.47 to €45.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €13.20 that is €1K to €3K a year per listing.
- Average price
- €13.20under the $15 to $100 sweet spot
- Price range
- €2.47–€45.91
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #278 within Spielzeugfiguren. It carries 508 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 10.6%
- Average rank
- #278in Spielzeugfiguren
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 508per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Filly Pferde products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
41
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
41%
Top 20: 92%
Open market
0%
- Brand 158%
- Brand 232%
- Brand 38%
- Brand 41%
- Brand 51%
- Brand 61%
Demand
Filly Pferde search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Filly Pferde search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- filly pferde74K/yr
- galupy unicorn47K/yr
- galupy35K/yr
- filly17K/yr
- lissy pony17K/yr
- filly pferde original11K/yr
- lissy pony figuren10K/yr
- magic pony6K/yr
- galupy rainbow unicorn5K/yr
- filly pferdchen3K/yr
Reviews and returns
What reviews say buyers love and hate about Filly Pferde
We read the reviews and the return reasons for every product selling here.
“etwas teuerer Spass”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filly Pferde questions
Answered from the same tracked data.








