Filly Pferde
brand-locked demand (top 5 brands take 99% of clicks) — Filly Pferde doesn't clear our bar today.
Flapen Score
Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Is Filly Pferde profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Filly Pferde is a €42K/yr Amazon Germany market (225K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Filly Pferde: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.4% over the last 90 days and 1.4% of searches end in a purchase.
€42K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Filly Pferde products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Craze Magic PONYS - Wunderschöne Ponys Spielzeug zu Sammeln 18 Verschiedene Ponys Figuren zum Sammeln Packung mit 1 - Pferde Mädchen Geschenk Regenbogen
- Price
- €2.47
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago
CRAZE GALUPY Einhorn 3er Pack Wunderschöne Einhorn Spielzeug 3x Einhörner enthalten Einhorne Geschenke für Mädchen & Jungen 18 verschiedene Einhorn Figuren zum Sammeln 27738
- Price
- €7.85
- Rating
- 4.6/5
- Reviews
- 2,560
- Age
- 6y ago
Simba Toys 105957528 - Filly Einhorn Plüschanhänger (farblich sortiert)
- Price
- €7.64
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 15y ago
Galupy Rainbow Unicorn 3er Pack - Einhorn Spielzeug zu Sammeln Einhorn Figuren mit Glitzerflügeln & Swarovski Kristal 16 Farbkombinationen
- Price
- €11.84
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 2y ago
Galupy Rainbow Unicorn In My Pocket - Einhorn Spielzeug zu Sammeln klappbares Mini-Spielset mit Einhornfigur und Karussell
- Price
- €7.24
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 2y ago
Trending
90-day click momentumSimba Toys 105957528 - Filly Einhorn Plüschanhänger (farblich sortiert)
- Price
- €7.64
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 15y ago
GALUPY Rainbow Unicorn 3er Pack - Einhorn Spielzeug zu Sammeln Einhorn Figuren mit Glitzerflügeln & Swarovski Kristal - Spielzeug mädchen 3 Jahre
- Price
- €14.94
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago
Magic PONYS School of Magic Spielset großes Spielschloss für Mädchen mit 2 exklusiven Ponys & Glow-in-The-Dark Effekt Pferde Spielzeug & Einhorn Haus Lila Rosa Türkis
- Price
- €20.61
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 9mo ago
Craze Magic PONYS - Wunderschöne Ponys Spielzeug zu Sammeln 18 Verschiedene Ponys Figuren zum Sammeln Packung mit 1 - Pferde Mädchen Geschenk Regenbogen
- Price
- €2.47
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago
Galupy Rainbow Unicorn Collector Edition Fancy - Einhorn Spielzeug zu Sammeln Einhorn Figuren mit Glitzerflügeln & Swarovski Kristal Rosa & Blau
- Price
- €11.75
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch dateMagic PONYS School of Magic Spielset großes Spielschloss für Mädchen mit 2 exklusiven Ponys & Glow-in-The-Dark Effekt Pferde Spielzeug & Einhorn Haus Lila Rosa Türkis
- Price
- €20.61
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 9mo ago
Craze Magic PONYS - Wunderschöne Ponys Spielzeug zu Sammeln 18 Verschiedene Ponys Figuren zum Sammeln Packung mit 1 - Pferde Mädchen Geschenk Regenbogen
- Price
- €2.47
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago
Craze Magic PONYS 4er Set Ponys Figuren Wunderschöne Ponys Spielzeug zu Sammeln mit Tattoos und Zubehör - Packung mit 4
- Price
- €8.20
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 1y ago
GALUPY Rainbow Unicorn - Einhorn Spielzeug zu Sammeln Einhorn Figuren mit Glitzerflügeln & Swarovski Kristal - Pferde Spielzeug mädchen
- Price
- €3.40
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago
GALUPY Rainbow Unicorn 3er Pack - Einhorn Spielzeug zu Sammeln Einhorn Figuren mit Glitzerflügeln & Swarovski Kristal - Spielzeug mädchen 3 Jahre
- Price
- €14.94
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
41
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
41%
Top 20: 92%
Open market
0%
- Galupy58%
- CRAZE Magic Slime32%
- Simba8%
- INKEE1%
- NICI1%
- Ravensburger1%
Filly Pferde demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top Filly Pferde search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- filly pferde74K/yr
- galupy unicorn47K/yr
- galupy35K/yr
- filly17K/yr
- lissy pony17K/yr
- filly pferde original11K/yr
- lissy pony figuren10K/yr
- magic pony6K/yr
- galupy rainbow unicorn5K/yr
- filly pferdchen3K/yr
What reviews say buyers love and hate about Filly Pferde
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Freude”
“Qualität super”
“Süß zum verschenken”
“Süsse Einhörner zum Sammeln”
“Kuschelig”
What buyers complain about
77% of reviews“etwas teuerer Spass”
“kleiner als erwartet”
“Kleinteile fallen raus”
“Mangelhaftes Material”
“Im Vergleich nicht wertig”
Filly Pferde return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Filly Pferde questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
