Figur
FailBuyers convert on only 0.5% of searches, so Figur is a Fail.
- Flapen Score
- 47 / 100Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 4347
- Market size
- €97K/yr1.0M searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 35%top-5 click share · 21 brands · 303 sellers
Flapen Score
Figur against its category
The dotted line is the Spielzeug average. Past it, Figur is stronger. Inside it, weaker.
Market
The Figur market on Amazon at a glance
Shoppers on Amazon Germany searched for Figur 1.0M times last year and spent an estimated €97K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €97Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- venom313K searches a year
02 · Price
A sale here is worth €17.55.
Listings sell for €17.55 on average, from €6.29 to €89.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €17.55 that is €2K to €4K a year per listing.
- Average price
- €17.55inside the $15 to $100 sweet spot
- Price range
- €6.29–€89.28
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #857 within Spielzeugfiguren. It carries 2,348 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 96%
- Out of stock, average day
- 0.1%
- Average rank
- #857in Spielzeugfiguren
- Average rating
- 4.56 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,348per listing
- Listings tracked
- 50
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Figur products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Spider-Man - Venom Snapback-Kappe
- Price
- €18.32
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 8y ago

Hasbro Marvel Spider-Man Titan Hero Series Deluxe Venom Toy 30 cm Action Figure Toys for Kids Ages 4 and Up
- Price
- €12.90
- Rating
- 4.6/5
- Reviews
- 5,154
- Age
- 4y ago

Hasbro Marvel Ultimate Protectors Action Figure 8-Pack
- Price
- €31.37
- Rating
- 4.6/5
- Reviews
- 7,056
- Age
- 7y ago

DC Comics Superman - Action-Figur Superman 30 cm zum Spielen und Sammeln Spielzeug für Kinder ab 4 Jahren
- Price
- €9.42
- Rating
- 4.6/5
- Reviews
- 1,125
- Age
- 1y ago

Marvel Legends Series Gamerverse Venom Action-Figur mit detailreichen Accessoires zum Austauschen extra große Sammelfigur aus dem Marvel Universum zum Aufstellen für Kinder und Erwachsene
- Price
- €58.19
- Rating
- 4.8/5
- Reviews
- 949
- Age
- 1y ago
Trending
estimated 90-day click momentum
Marvel Legends Series Punisher The Punisher Action-Figur Set zum Sammeln (15 cm)
- Price
- €24.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Hy-Pro Offiziell Lizenzierter Spidey und Seine Super-Freunde Mini Fußball Große 3 - Marvel Superhelden-Design - Trainingsball fur Draußen & Garten - Fußball klein
- Price
- €13.07
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 1y ago

Spider-Man - Venom Snapback-Kappe
- Price
- €18.32
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 8y ago

6 Stück Tortenfiguren Tortendeko Mini Tortenfiguren Kuchen Dekoration Geburtstag Party Kuchen Deko Geburtstag Deko Cake Topper Party Dekoration Lieferungen
- Price
- €10.05
- Rating
- 4.2/5
- Reviews
- 361
- Age
- 1y ago

Marvel Spider-Man Titan Serie Action-Figur 30 cm großes Superhelden-Spielzeug für Kinder ab 4 Jahren Rot
- Price
- €11.01
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 11mo ago
Newest
by launch date
Marvel Legends Series Punisher The Punisher Action-Figur Set zum Sammeln (15 cm)
- Price
- €24.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Marvel Avengers Titan Serie Captain America Action-Figur (29 2 cm) Superhelden-Figuren & Spielzeuge für Kinder ab 4 Jahren Blau-weiß mit Roten Akzenten
- Price
- €10.71
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 7mo ago

Marvel Spider-Man Titan Serie Action-Figur 30 cm großes Superhelden-Spielzeug für Kinder ab 4 Jahren Rot
- Price
- €11.01
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 11mo ago

Marvel Spider-Man Titan Serie Venom Deluxe Action-Figur (Skala 30 cm) Superhelden-Spielzeug für Kinder ab 4 Jahren
- Price
- €12.19
- Rating
- 4.8/5
- Reviews
- 125
- Age
- 11mo ago

6 Stück Tortenfiguren Tortendeko Mini Tortenfiguren Kuchen Dekoration Geburtstag Party Kuchen Deko Geburtstag Deko Cake Topper Party Dekoration Lieferungen
- Price
- €10.05
- Rating
- 4.2/5
- Reviews
- 361
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
21 falling
Sellers
303
Est. top-5 brand share
79%
Top 20: 99%
Est. top-5 click share
35%
Top 20: 71%
Open market
18%
- Marvel47%
- DC Comics15%
- Hasbro11%
- Hy-Pro3%
- MARVEL THE AVENGERS3%
- SPIDER-MAN3%
Demand
Figur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Figur search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- venom313K/yr
- action figures83K/yr
- actionfiguren108K/yr
- venom figur70K/yr
- superhelden figuren59K/yr
- marvel spielzeug76K/yr
- superman figur39K/yr
- action figure23K/yr
- action figuren30K/yr
- avengers figuren35K/yr
Reviews and returns
What reviews say buyers love and hate about Figur
We read the reviews and the return reasons for every product selling here.
“kostet aber extra.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Figur questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








