Figur
weak search conversion (0.5%) — Figur doesn't clear our bar today.
Flapen Score
Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43
Is Figur profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Figur is a €97K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Figur: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.2% over the last 90 days and 0.5% of searches end in a purchase.
€97K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 50 products
Top Figur products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Spider-Man - Venom Snapback-Kappe
- Price
- €18.32
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 8y ago
Hasbro Marvel Spider-Man Titan Hero Series Deluxe Venom Toy 30 cm Action Figure Toys for Kids Ages 4 and Up
- Price
- €12.90
- Rating
- 4.6/5
- Reviews
- 5,154
- Age
- 4y ago
Hasbro Marvel Ultimate Protectors Action Figure 8-Pack
- Price
- €31.37
- Rating
- 4.6/5
- Reviews
- 7,056
- Age
- 7y ago
DC Comics Superman - Action-Figur Superman 30 cm zum Spielen und Sammeln Spielzeug für Kinder ab 4 Jahren
- Price
- €9.42
- Rating
- 4.6/5
- Reviews
- 1,125
- Age
- 1y ago
Marvel Legends Series Gamerverse Venom Action-Figur mit detailreichen Accessoires zum Austauschen extra große Sammelfigur aus dem Marvel Universum zum Aufstellen für Kinder und Erwachsene
- Price
- €58.19
- Rating
- 4.8/5
- Reviews
- 949
- Age
- 1y ago
Trending
90-day click momentum
Marvel Legends Series Punisher The Punisher Action-Figur Set zum Sammeln (15 cm)
- Price
- €24.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Hy-Pro Offiziell Lizenzierter Spidey und Seine Super-Freunde Mini Fußball Große 3 - Marvel Superhelden-Design - Trainingsball fur Draußen & Garten - Fußball klein
- Price
- €13.07
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 1y ago
Spider-Man - Venom Snapback-Kappe
- Price
- €18.32
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 8y ago
6 Stück Tortenfiguren Tortendeko Mini Tortenfiguren Kuchen Dekoration Geburtstag Party Kuchen Deko Geburtstag Deko Cake Topper Party Dekoration Lieferungen
- Price
- €10.05
- Rating
- 4.2/5
- Reviews
- 361
- Age
- 1y ago
Marvel Spider-Man Titan Serie Action-Figur 30 cm großes Superhelden-Spielzeug für Kinder ab 4 Jahren Rot
- Price
- €11.01
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 11mo ago
Newest
by launch dateMarvel Legends Series Punisher The Punisher Action-Figur Set zum Sammeln (15 cm)
- Price
- €24.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Marvel Avengers Titan Serie Captain America Action-Figur (29 2 cm) Superhelden-Figuren & Spielzeuge für Kinder ab 4 Jahren Blau-weiß mit Roten Akzenten
- Price
- €10.71
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 7mo ago
Marvel Spider-Man Titan Serie Action-Figur 30 cm großes Superhelden-Spielzeug für Kinder ab 4 Jahren Rot
- Price
- €11.01
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 11mo ago
Marvel Spider-Man Titan Serie Venom Deluxe Action-Figur (Skala 30 cm) Superhelden-Spielzeug für Kinder ab 4 Jahren
- Price
- €12.19
- Rating
- 4.8/5
- Reviews
- 125
- Age
- 11mo ago
6 Stück Tortenfiguren Tortendeko Mini Tortenfiguren Kuchen Dekoration Geburtstag Party Kuchen Deko Geburtstag Deko Cake Topper Party Dekoration Lieferungen
- Price
- €10.05
- Rating
- 4.2/5
- Reviews
- 361
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
21 falling
Sellers
303
Top-5 brand share
79%
Top 20: 99%
Top-5 click share
35%
Top 20: 71%
Open market
18%
- Marvel47%
- DC Comics15%
- Hasbro11%
- Hy-Pro3%
- MARVEL THE AVENGERS3%
- SPIDER-MAN3%
Figur demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top Figur search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- venom313K/yr
- action figures83K/yr
- actionfiguren108K/yr
- venom figur70K/yr
- superhelden figuren59K/yr
- marvel spielzeug76K/yr
- superman figur39K/yr
- action figure23K/yr
- action figuren30K/yr
- avengers figuren35K/yr
What reviews say buyers love and hate about Figur
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Richtig cool, Qualität supi”
“Super Spielzeug”
“Passt”
“Ideal für Sammler, Fans oder als Geschenk”
“Produkt wie auf dem Bild zu sehen”
What buyers complain about
65% of reviews“kostet aber extra.”
“Spiel toll, Qualität null”
“zum spielen naja etwas klein”
“Montage NICHT abgeschlossen”
“Peinlich so etwas als Geburtstagsgeschenk zu verschenken”
Figur return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Figur questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
