figur
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great€6.29–€89.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€17.55avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,347.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€97K€97K/yr · 1.0M searches
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, figur is a €97K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
figur market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- €140K–€176K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #857
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 38%
- Out of stock
- 0.1%
- Avg brand age
- 34 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
303
Top-5 brand share
79%
Top 20: 99%
Top-5 click share
35%
Top 20: 71%
Open market
18%
- Marvel47%
- DC Comics15%
- Hasbro11%
- Hy-Pro3%
- MARVEL THE AVENGERS3%
- SPIDER-MAN3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top figur search terms
- venom313K/yr
- action figures83K/yr
- actionfiguren108K/yr
- venom figur70K/yr
- superhelden figuren59K/yr
- marvel spielzeug76K/yr
- superman figur39K/yr
- action figure23K/yr
- action figuren30K/yr
- avengers figuren35K/yr
Top figur products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spider-Man - Venom Snapback-Kappe
Marvel€18.324.6★552 rev
Hasbro Marvel Spider-Man Titan Hero Series Deluxe Venom Toy 30 cm Action Figure Toys for Kids Ages 4 and Up
Marvel€12.904.6★5,154 rev
Hasbro Marvel Ultimate Protectors Action Figure 8-Pack
Hasbro€31.374.6★7,056 rev
DC Comics Superman - Action-Figur Superman 30 cm zum Spielen und Sammeln Spielzeug für Kinder ab 4 Jahren
DC Comics€9.424.6★1,125 rev
Marvel Legends Series Gamerverse Venom Action-Figur mit detailreichen Accessoires zum Austauschen extra große Sammelfigur aus dem Marvel Universum zum Aufstellen für Kinder und Erwachsene
Marvel€58.194.8★949 rev
Newest
by launch date
Marvel Legends Series Punisher The Punisher Action-Figur Set zum Sammeln (15 cm)
Marvel€24.791 rev
Marvel Avengers Titan Serie Captain America Action-Figur (29 2 cm) Superhelden-Figuren & Spielzeuge für Kinder ab 4 Jahren Blau-weiß mit Roten Akzenten
Marvel€10.71172 rev
Marvel Spider-Man Titan Serie Action-Figur 30 cm großes Superhelden-Spielzeug für Kinder ab 4 Jahren Rot
Marvel€11.01689 rev
Marvel Spider-Man Titan Serie Venom Deluxe Action-Figur (Skala 30 cm) Superhelden-Spielzeug für Kinder ab 4 Jahren
Marvel€12.19125 rev
6 Stück Tortenfiguren Tortendeko Mini Tortenfiguren Kuchen Dekoration Geburtstag Party Kuchen Deko Geburtstag Deko Cake Topper Party Dekoration Lieferungen
Jiahuade€10.05361 rev
Trending
90-day click momentumMarvel Legends Series Punisher The Punisher Action-Figur Set zum Sammeln (15 cm)
Marvel€24.795.0★
Hy-Pro Offiziell Lizenzierter Spidey und Seine Super-Freunde Mini Fußball Große 3 - Marvel Superhelden-Design - Trainingsball fur Draußen & Garten - Fußball klein
Hy-Pro€13.074.1★
Spider-Man - Venom Snapback-Kappe
Marvel€18.324.6★
6 Stück Tortenfiguren Tortendeko Mini Tortenfiguren Kuchen Dekoration Geburtstag Party Kuchen Deko Geburtstag Deko Cake Topper Party Dekoration Lieferungen
Jiahuade€10.054.2★
Marvel Spider-Man Titan Serie Action-Figur 30 cm großes Superhelden-Spielzeug für Kinder ab 4 Jahren Rot
Marvel€11.014.7★
What buyers say about figur
What buyers praise and complain about, mined from review topics.What buyers love
“Richtig cool, Qualität supi”
“Super Spielzeug”
“Passt”
“Ideal für Sammler, Fans oder als Geschenk”
“Produkt wie auf dem Bild zu sehen”
“Super 👍 Robust für das Kind (3 Jahre)”
“Preis Leistung ok”
“Ideal für Sammler, Fans oder als Geschenk”
“Cooles Design und sehr gute Qualität”
“Sehr schöne Farbgestaltung”
What buyers complain about
“kostet aber extra.”
“Spiel toll, Qualität null”
“zum spielen naja etwas klein”
“Montage NICHT abgeschlossen”
“Peinlich so etwas als Geburtstagsgeschenk zu verschenken”
“Minderwertiges Material”
“Kaum benutzt und schon defekt”
“Naja, diese Art von Bewegung sollte echt nicht machbar sein”
“Gerade bei einem Memory-Spiel sorgt das eher für Verwirrung als für Spielspaß”
“Teile passten teilweise nicht ineinander”
Top return reasons
Common questions
- Is figur profitable to sell on Amazon Germany?
- The niche generates €97K/yr across 50 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the figur niche?
- 21 brands and 303 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in figur?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße. The return rate is 0.9%.
- When does demand for figur peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the figur niche?
- Listings span €6.29–€89.28; the average listing price is €17.55 (sweet spot $15–$100). The average incumbent carries 2,348 reviews — the moat a new listing must climb.