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Feuerwerk

soft demand (-50.3% this quarter) — Feuerwerk doesn't clear our bar today.

Flapen Score

47
Skip it

Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43

Market size 27Growth 0Conversion 6Competition 68Returns 100Price range 54Avg price 67Brand share 29Review moat 89Quality gap 88
This niche Category average · 2,084 niches

Is Feuerwerk profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Feuerwerk is a €117K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Feuerwerk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.3% over the last 90 days and 0.4% of searches end in a purchase.

€117K

revenue / yr

Units sold / yr20K
Search volume / yr-50.3%1.9M
Conversion rate0.4%
Avg price€14.03

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers13 · 32
Top-5 product click share44%
Open market12%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement41%
New entrants (1y)3· 0 succeeded
Avg rating4.1★
Avg reviews228

Top Feuerwerk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€9K€14K€19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

32

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

10%

  • h2i45%
  • vama29%
  • Unbekannt8%
  • Nico3%
  • TK Gruppe Timo Klingler2%
  • Sohni-Wicke2%
  • Open — no brand owns it (7 brands, 10%)

Feuerwerk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR0.4%Products34Brands13Top 5 Brands88%OOS Rate8.7%Rating4.1★Reviews228Avg BSR#173
500K300KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 28.3×

Top Feuerwerk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • feuerwerk526K/yr
  • böller485K/yr
  • jugendfeuerwerk97K/yr
  • feuerwerk raketen72K/yr
  • fireworks28K/yr
  • feuerwerk batterie86K/yr
  • china böller70K/yr
  • böller f249K/yr
  • knaller21K/yr
  • böller f48K/yr

What reviews say buyers love and hate about Feuerwerk

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Spaß/Unterhaltungserlebnis38%

Macht Spass

Qualität insgesamt21%

Perfekt super Qualität

beworben Vs Tatsächliches Produkt14%

Übertrifft die Erwartungen

Preis-Leistungs-Verhältnis10%

war sein Geld wert

Geräuschpegel10%

Laut und gut für f1

What buyers complain about

96% of reviews
Geräuschpegel21%

Dann sehr laute crackling efeckt

beworben Vs Tatsächliches Produkt18%

Nicht alles vorhanden. Ganz gut, allerding nicht alles auf dem foto vorhanden

Entflammbar14%

Brennt vllt paar Sekunden

Gesamtgröße14%

Zu klein

Funktionalität insgesamt11%

Nicht so gut hat nicht geklappt:(

Feuerwerk return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
36%
2Gesamtgröße
27%
3Funktionalität insgesamt
18%
4Kompatibilität – insgesamt
9%
5Preis-Leistungs-Verhältnis
9%

Common Feuerwerk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Feuerwerk 47/100 on Amazon Germany — Skip it. The niche generates €117K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -50.3% over the last 90 days.
Search demand for Feuerwerk on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 28.3× the quietest.