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feuerwerk

Skip it

Soft demand (-50.3% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 0Conversion 6Competition 68Returns 100Price range 54Avg price 67Brand share 29Review moat 89Quality gap 88

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great228.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€14.03

avg listing price — sweet spot $15–$100

Price range

Good€2.35–€29.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Okay€117K

€117K/yr · 1.9M searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-50.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, feuerwerk is a €117K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

feuerwerk market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
€210K–€281K
units × avg price
Conversion rate
0.4%
Avg BSR
#173
Page quality
0%
Prime
3%
Sponsored
41%
Out of stock
8.7%
Avg brand age
44 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

32

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

10%

  • h2i45%
  • vama29%
  • Unbekannt8%
  • Nico3%
  • TK Gruppe Timo Klingler2%
  • Sohni-Wicke2%
  • Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.3% search growth over the last 90 days.
500K300KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 28.3×

Top feuerwerk search terms

  • feuerwerk526K/yr
  • böller485K/yr
  • jugendfeuerwerk97K/yr
  • feuerwerk raketen72K/yr
  • fireworks28K/yr
  • feuerwerk batterie86K/yr
  • china böller70K/yr
  • böller f249K/yr
  • knaller21K/yr
  • böller f48K/yr
All search terms

Top feuerwerk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€5K8%€9K12%€14K16%€19K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about feuerwerk

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis38%

“Macht Spass”

Qualität insgesamt21%

“Perfekt super Qualität”

beworben Vs Tatsächliches Produkt14%

“Übertrifft die Erwartungen”

Preis-Leistungs-Verhältnis10%

“war sein Geld wert”

Geräuschpegel10%

“Laut und gut für f1”

Gesamtgröße5%

“Hat gepasst”

What buyers complain about

Geräuschpegel21%

“Dann sehr laute crackling efeckt”

beworben Vs Tatsächliches Produkt18%

“Nicht alles vorhanden. Ganz gut, allerding nicht alles auf dem foto vorhanden”

Entflammbar14%

“Brennt vllt paar Sekunden”

Gesamtgröße14%

“Zu klein”

Funktionalität insgesamt11%

“Nicht so gut hat nicht geklappt:(”

Preis-Leistungs-Verhältnis7%

“Das Geld hätte man sich sparen können”

Defekt Material/Teile7%

“Material funktioniert nicht so gut”

Qualität insgesamt4%

“Leider sehr Minderwertiger Artikel mit EnttäuschungsGarantie”

Top return reasons

beworben Vs Tatsächliches Produkt36%
Gesamtgröße27%
Funktionalität insgesamt18%
Kompatibilität – insgesamt9%
Preis-Leistungs-Verhältnis9%

Common questions

Is feuerwerk profitable to sell on Amazon Germany?
The niche generates €117K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -50.3%. Flapen's verdict: Skip it (47/100).
How competitive is the feuerwerk niche?
13 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in feuerwerk?
Top complaints mined from reviews: Geräuschpegel, beworben Vs Tatsächliches Produkt, Entflammbar. The return rate is 0.0%.
When does demand for feuerwerk peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 28.3× the quietest.
What does it cost to enter the feuerwerk niche?
Listings span €2.35–€29.80; the average listing price is €14.03 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.