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Feuerwehrstation

Maybe

Shoppers spend an estimated $13.5M a year here. But buyers convert on only 0.8% of searches, so Feuerwehrstation is a Maybe.

Flapen Score
53
53 / 100
Top 15% of 2,084 Spielzeug niches · +10 vs the category median of 43
Market size
€13.5M/yr37.0M searches / yr
90-day growth
-24.3%search demand this quarter
Competition
14%top-5 click share · 28 brands · 585 sellers

Flapen Score

Feuerwehrstation against its category

The dotted line is the Spielzeug average. Past it, Feuerwehrstation is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feuerwehrstation market on Amazon at a glance

Shoppers on Amazon Germany searched for Feuerwehrstation 37.0M times last year and spent an estimated €13.5M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 37.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €13.5M a year.

Searches, last 12 months
37.0M
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
0.8%
Market size, estimated
€13.5Ma year
Peak month
December44.5× the quietest month
Top search term
lego19.1M searches a year

02 · Price

A sale here is worth €45.76.

Listings sell for €45.76 on average, from €6.14 to €544.74. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 1,250 to 1,500 of them. At €45.76 that is €57K to €69K a year per listing.

Average price
€45.76inside the $15 to $100 sweet spot
Price range
€6.14–€544.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
300K–400K
Units per listing a year
1,250–1,500
Revenue per listing a year
€57K–€69K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #266 within Bau- & Konstruktionsspielzeug. It carries 2,255 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
1.5%
Average rank
#266in Bau- & Konstruktionsspielzeug
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
2,255per listing
Listings tracked
184

04 · Newcomers

102 of last year's 107 launches cleared the first-year sales bar.

107 products launched here in the last 12 months. 102 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
107
Successful launches
102Amazon's first-year sales bar
Average brand age
36 months

Products

Top Feuerwehrstation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

585

Top-5 brand share

95%

Top 20: 99%

Top-5 click share

14%

Top 20: 36%

Open market

4%

  • Brand 192%
  • Brand 22%
  • Brand 31%
  • Brand 40%
  • Brand 50%
  • Brand 60%
  • Open — no brand owns it (22 brands, 4%)

Demand

Feuerwehrstation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.8M1.3MSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 44.5×

Search terms

Top Feuerwehrstation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego19.1M/yr
  • lego technic4.7M/yr
  • lego city2.8M/yr
  • klemmbausteine1.9M/yr
  • bluebrixx1.5M/yr
  • lego creator1.0M/yr
  • lego creator 3in1663K/yr
  • spielzeug ab 6 jahre jungen535K/yr
  • lego set461K/yr
  • lego erwachsene533K/yr

Reviews and returns

What reviews say buyers love and hate about Feuerwehrstation

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Geschenk Zweck”
19%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.7%of orders come back
“expensive”
A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Feuerwehrstation questions

Answered from the same tracked data.