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Feuerwehrmann Sam Kostüm

Fail

Demand is soft, at -44.8% this quarter, so Feuerwehrmann Sam Kostüm is a Fail.

Flapen Score
49
49 / 100
Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43
Market size
€238K/yr1.4M searches / yr
90-day growth
-44.8%search demand this quarter
Competition
33%top-5 click share · 17 brands · 182 sellers

Flapen Score

Feuerwehrmann Sam Kostüm against its category

The dotted line is the Spielzeug average. Past it, Feuerwehrmann Sam Kostüm is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feuerwehrmann Sam Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Feuerwehrmann Sam Kostüm 1.4M times last year and spent an estimated €238K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €238K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-44.8%
Conversion, latest week
1.0%
Market size, estimated
€238Ka year
Peak month
February3.2× the quietest month
Top search term
feuerwehrmann sam971K searches a year

02 · Price

A sale here is worth €17.68.

Listings sell for €17.68 on average, from €4.69 to €50.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €17.68 that is €4K to €9K a year per listing.

Average price
€17.68inside the $15 to $100 sweet spot
Price range
€4.69–€50.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #412 within Fahrzeuge. It carries 748 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
90%
Out of stock, average day
3.0%
Average rank
#412in Fahrzeuge
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
748per listing
Listings tracked
50

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Feuerwehrmann Sam Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

182

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

33%

Top 20: 71%

Open market

13%

  • Brand 161%
  • Brand 213%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (11 brands, 13%)

Demand

Feuerwehrmann Sam Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.2×

Search terms

Top Feuerwehrmann Sam Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feuerwehrmann sam971K/yr
  • feuerwehrmann sam spielzeug194K/yr
  • feuerwehrmann27K/yr
  • feuerwehrmann sam fahrzeuge23K/yr
  • feuerwehr sam14K/yr
  • feuerwehrmann sam kostüm28K/yr
  • fireman sam9K/yr
  • sam feuerwehrmann48K/yr
  • feuerwehrmann sam auto10K/yr
  • feuerwehr mann sam7K/yr

Reviews and returns

What reviews say buyers love and hate about Feuerwehrmann Sam Kostüm

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Spaß/Unterhaltungserlebnis”
19%of negative reviews mention “Haltbarkeit”
1.4%of orders come back
“Der Gepäckträger auf dem Dach hielt von Anfang an nicht so gut”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Feuerwehrmann Sam Kostüm questions

Answered from the same tracked data.