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Feuerwehrauto

Maybe

Products sell for $25.23 on average, inside the sweet spot. But demand is soft, at -13.6% this quarter, so Feuerwehrauto is a Maybe.

Flapen Score
54
54 / 100
Top 13% of 2,084 Spielzeug niches · +11 vs the category median of 43
Market size
€837K/yr1.5M searches / yr
90-day growth
-13.6%search demand this quarter
Competition
45%top-5 click share · 16 brands · 341 sellers

Flapen Score

Feuerwehrauto against its category

The dotted line is the Spielzeug average. Past it, Feuerwehrauto is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feuerwehrauto market on Amazon at a glance

Shoppers on Amazon Germany searched for Feuerwehrauto 1.5M times last year and spent an estimated €837K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €837K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
2.3%
Market size, estimated
€837Ka year
Peak month
November3.8× the quietest month
Top search term
playmobil feuerwehr574K searches a year

02 · Price

A sale here is worth €25.23.

Listings sell for €25.23 on average, from €2.99 to €87.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €25.23 that is €19K to €25K a year per listing.

Average price
€25.23inside the $15 to $100 sweet spot
Price range
€2.99–€87.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
€19K–€25K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #227 within Fahrzeuge. It carries 1,940 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
95%
Out of stock, average day
2.7%
Average rank
#227in Fahrzeuge
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
1,940per listing
Listings tracked
39

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Feuerwehrauto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

341

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

14%

  • Brand 156%
  • Brand 212%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (10 brands, 14%)

Demand

Feuerwehrauto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Feuerwehrauto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playmobil feuerwehr574K/yr
  • feuerwehrauto207K/yr
  • feuerwehr spielzeug117K/yr
  • feuerwehrauto ab 2 jahre60K/yr
  • feuerwehr playmobil64K/yr
  • siku feuerwehr48K/yr
  • feuerwehrauto ab 3 jahre50K/yr
  • feuerwehr auto30K/yr
  • bruder feuerwehr42K/yr
  • lego duplo feuerwehr57K/yr

Reviews and returns

What reviews say buyers love and hate about Feuerwehrauto

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Spaß/Unterhaltungserlebnis”
23%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“Schlechte Qualität für den Preis”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Feuerwehrauto questions

Answered from the same tracked data.