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Feuerwehr Spielzeug Ab 4 Jahre

Fail

The top 5 brands take 100% of clicks, so Feuerwehr Spielzeug Ab 4 Jahre is a Fail.

Flapen Score
38
38 / 100
Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43
Market size
€76K/yr183K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
44%top-5 click share · 5 brands · 248 sellers

Flapen Score

Feuerwehr Spielzeug Ab 4 Jahre against its category

The dotted line is the Spielzeug average. Past it, Feuerwehr Spielzeug Ab 4 Jahre is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feuerwehr Spielzeug Ab 4 Jahre market on Amazon at a glance

Shoppers on Amazon Germany searched for Feuerwehr Spielzeug Ab 4 Jahre 183K times last year and spent an estimated €76K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
3.2%
Market size, estimated
€76Ka year
Peak month
January4.1× the quietest month
Top search term
paw patrol marshall34K searches a year

02 · Price

A sale here is worth €12.91.

Listings sell for €12.91 on average, from €4.53 to €35.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €12.91 that is €1K to €3K a year per listing.

Average price
€12.91under the $15 to $100 sweet spot
Price range
€4.53–€35.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #554 within Baby- & Kleinkindspielzeug. It carries 1,812 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
2.7%
Average rank
#554in Baby- & Kleinkindspielzeug
Average rating
4.71 starsAmazon Germany average 4.37 stars
Average reviews
1,812per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Feuerwehr Spielzeug Ab 4 Jahre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

248

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

0%

  • Brand 158%
  • Brand 225%
  • Brand 310%
  • Brand 45%
  • Brand 52%

Demand

Feuerwehr Spielzeug Ab 4 Jahre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Feuerwehr Spielzeug Ab 4 Jahre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol marshall34K/yr
  • marshall paw patrol38K/yr
  • kinder feuerwehr12K/yr
  • playmobil ab 4 jahre junge14K/yr
  • playmobil feuerwehrmann10K/yr
  • feuerwehr spielzeug ab 4 jahre10K/yr
  • playmobil quad11K/yr
  • puzzle feuerwehr9K/yr
  • feuerwehr puzzle8K/yr
  • playmobil ab 57K/yr

Reviews and returns

What reviews say buyers love and hate about Feuerwehr Spielzeug Ab 4 Jahre

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Spaß/Unterhaltungserlebnis”
15%of negative reviews mention “Montage/Installation”
1.0%of orders come back
“der Aufbau erfordert Geduld!”
A buyer, on “Montage/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Feuerwehr Spielzeug Ab 4 Jahre questions

Answered from the same tracked data.