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Ferrari F1

Fail

Shoppers spend an estimated $23K a year here, so Ferrari F1 is a Fail.

Flapen Score
38
38 / 100
Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43
Market size
€23K/yr122K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
41%top-5 click share · 12 brands · 331 sellers

Flapen Score

Ferrari F1 against its category

The dotted line is the Spielzeug average. Past it, Ferrari F1 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ferrari F1 market on Amazon at a glance

Shoppers on Amazon Germany searched for Ferrari F1 122K times last year and spent an estimated €23K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
0.8%
Market size, estimated
€23Ka year
Peak month
December2.5× the quietest month
Top search term
formel 1 auto28K searches a year

02 · Price

A sale here is worth €24.70.

Listings sell for €24.70 on average, from €3.21 to €138.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €24.70 that is €0 to €2K a year per listing.

Average price
€24.70inside the $15 to $100 sweet spot
Price range
€3.21–€138.63
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #587 within Bau- & Konstruktionsspielzeug. It carries 2,528 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
95%
Out of stock, average day
0.9%
Average rank
#587in Bau- & Konstruktionsspielzeug
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
2,528per listing
Listings tracked
43

04 · Newcomers

14 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
14Amazon's first-year sales bar
Average brand age
28 months

Products

Top Ferrari F1 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

€0€696€1K€2K€3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

331

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 79%

Open market

5%

  • Bburago48%
  • LEGO17%
  • Hot Wheels14%
  • BRICK Flip8%
  • WAMIOKAGRO4%
  • CMJ RC CARS3%
  • Open — no brand owns it (6 brands, 5%)

Demand

Ferrari F1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Ferrari F1 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • formel 1 auto28K/yr
  • bburago f119K/yr
  • f1 auto12K/yr
  • f1 modellauto12K/yr
  • formel 1 modellauto11K/yr
  • lego 7104916K/yr
  • f1 car5K/yr
  • lego f1 mini10K/yr
  • lego formel 1 mini8K/yr
  • f1 lego mini4K/yr

Reviews and returns

What reviews say buyers love and hate about Ferrari F1

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Gesamtgröße”
1.0%of orders come back
“Logos und Dimensionen vom Anzug passen ebenso kein bisschen”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ferrari F1 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data