Is Fee profitable to sell on Amazon Germany?

Flapen scores Fee 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €64K a year across 39 tracked products. 2 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -14.3% in the last 90 days.

How competitive is the Fee niche on Amazon Germany?

10 brands and 290 sellers compete in Fee on Amazon Germany. The top 5 Fee products take 39% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Fee?

Fee buyers on Amazon Germany complain most about Haltbarkeit, Montage/Installation, and Preis-Leistungs-Verhältnis. An estimated 0.9% of orders come back.

What does it cost to enter the Fee niche?

Fee sells for €18.61 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €3.64 to €68.63. The average product has 956 reviews, the count a new listing must catch up to.

Fee

Fail

The top 5 brands take 96% of clicks, so Fee is a Fail.

Flapen Score: 42
42 / 100Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size: €64K/yr309K searches / yr
90-day growth: -14.3%search demand this quarter
Competition: 39%top-5 click share · 10 brands · 290 sellers

Flapen Score

Fee against its category

The dotted line is the Spielzeug average. Past it, Fee is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Fee market on Amazon at a glance

Shoppers on Amazon Germany searched for Fee 309K times last year and spent an estimated €64K. The top 5 brands take 96% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months: 309K
Growth, 90 days vs prior 90: -14.3%
Conversion, latest week: 1.1%
Market size, estimated: €64Ka year
Top search term: fee90K searches a year

02 · Price

A sale here is worth €18.61.

Listings sell for €18.61 on average, from €3.64 to €68.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €18.61 that is €2K to €5K a year per listing.

Average price: €18.61inside the $15 to $100 sweet spot
Price range: €3.64–€68.63
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€5K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #252 within Puppen & Zubehör. It carries 956 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 92%
Out of stock, average day: 0.9%
Average rank: #252in Puppen & Zubehör
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 956per listing
Listings tracked: 39

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 2Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Fee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

290

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

Brand 159%
Brand 225%
Brand 36%
Brand 43%
Brand 52%
Brand 61%
Open — no brand owns it (4 brands, 3%)

Demand

Fee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2× · 9 of 12 months tracked

Search terms

Top Fee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fee90K/yr -20.2%0.2% conv.
feen43K/yr +1.5%0.6% conv.
playmobil feen44K/yr -19.7%1.7% conv.
barbie fee30K/yr -4.9%2.4% conv.
playmobil fee28K/yr -14.1%1.5% conv.
playmobil feenwelt24K/yr -17.5%1.6% conv.
playmobil fairies19K/yr -24.5%0.8% conv.
fee spielzeug5K/yr +28.6%0.2% conv.
barbie schmetterling6K/yr -9.6%2.0% conv.
feen spielzeug mädchen6K/yr -30.1%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Fee

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geschenk Zweck”

14%of negative reviews mention “Haltbarkeit”

0.9%of orders come back

“Und fallen schnell ab”

A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Fee questions

Answered from the same tracked data.

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