Is Farben Lernen Ab 2 Jahre profitable to sell on Amazon Germany?

Flapen scores Farben Lernen Ab 2 Jahre 35 out of 100 on Amazon Germany, a Fail. Shoppers spend €106K a year across 11 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -39.6% in the last 90 days.

How competitive is the Farben Lernen Ab 2 Jahre niche on Amazon Germany?

5 brands and 82 sellers compete in Farben Lernen Ab 2 Jahre on Amazon Germany. The top 5 Farben Lernen Ab 2 Jahre products take 79% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Farben Lernen Ab 2 Jahre?

Farben Lernen Ab 2 Jahre buyers on Amazon Germany complain most about Farbe, Defekt Material/Teile, and Gesamtgröße. An estimated 1.1% of orders come back.

When does demand for Farben Lernen Ab 2 Jahre peak?

Search demand for Farben Lernen Ab 2 Jahre on Amazon Germany peaks in Jan–Feb–Nov–Dec, and the busiest month runs 3.1× the quietest.

What does it cost to enter the Farben Lernen Ab 2 Jahre niche?

Farben Lernen Ab 2 Jahre sells for €14.97 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €8.50 to €24.58. The average product has 731 reviews, the count a new listing must catch up to.

Farben Lernen Ab 2 Jahre

Fail

The top 5 brands take 100% of clicks, so Farben Lernen Ab 2 Jahre is a Fail.

Flapen Score: 35
35 / 100Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size: €106K/yr155K searches / yr
90-day growth: -39.6%search demand this quarter
Competition: 79%top-5 click share · 5 brands · 82 sellers

Flapen Score

Farben Lernen Ab 2 Jahre against its category

The dotted line is the Spielzeug average. Past it, Farben Lernen Ab 2 Jahre is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Farben Lernen Ab 2 Jahre market on Amazon at a glance

Shoppers on Amazon Germany searched for Farben Lernen Ab 2 Jahre 155K times last year and spent an estimated €106K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months: 155K
Growth, 90 days vs prior 90: -39.6%
Conversion, latest week: 4.6%
Market size, estimated: €106Ka year
Peak month: February3.1× the quietest month
Top search term: colorino59K searches a year

02 · Price

A sale here is worth €14.97.

Listings sell for €14.97 on average, from €8.50 to €24.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €14.97 that is €7K to €11K a year per listing.

Average price: €14.97under the $15 to $100 sweet spot
Price range: €8.50–€24.58
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: €7K–€11K
Returns: 1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #610 within Kunst & Handwerk. It carries 731 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #610in Kunst & Handwerk
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 731per listing
Listings tracked: 11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Farben Lernen Ab 2 Jahre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Brand 181%
Brand 27%
Brand 36%
Brand 43%
Brand 53%
Open — no brand owns it (0%)

Demand

Farben Lernen Ab 2 Jahre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Farben Lernen Ab 2 Jahre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

colorino59K/yr -43.8%4.1% conv.
colorino ab 2 jahre26K/yr -43.5%5.5% conv.
nene toys11K/yr -31.6%0.8% conv.
sortierspiel ab 3 jahre10K/yr -23.1%0.2% conv.
farben sortieren für kinder 2 jahre9K/yr -37.4%1.7% conv.
farbenspiel ab 2 jahre9K/yr -41.8%1.6% conv.
farbsortierspiel8K/yr -30.4%0.4% conv.
farben sortieren7K/yr -24.9%0.4% conv.
colorino ab 3 jahre7K/yr -37.7%2.0% conv.
farbspiel3K/yr -44.3%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Farben Lernen Ab 2 Jahre

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Spaß/Unterhaltungserlebnis”

35%of negative reviews mention “Farbe”

1.1%of orders come back

“Farben teilweise Doppelt sehr schade”

A buyer, on “Farbe”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Farben Lernen Ab 2 Jahre questions

Answered from the same tracked data.

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