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Familie

Fail

Demand is soft, at -34.6% this quarter, so Familie is a Fail.

Flapen Score
36
36 / 100
Ranks 1,583 of 2,084 Spielzeug niches · −7 vs the category median of 43
Market size
€104K/yr226K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
79%top-5 click share · 11 brands · 113 sellers

Flapen Score

Familie against its category

The dotted line is the Spielzeug average. Past it, Familie is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Familie market on Amazon at a glance

Shoppers on Amazon Germany searched for Familie 226K times last year and spent an estimated €104K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
3.5%
Market size, estimated
€104Ka year
Peak month
December9.2× the quietest month
Top search term
spiele ab 10 jahre mädchen33K searches a year

02 · Price

A sale here is worth €13.25.

Listings sell for €13.25 on average, from €4.74 to €29.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €13.25 that is €3K to €7K a year per listing.

Average price
€13.25under the $15 to $100 sweet spot
Price range
€4.74–€29.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Brettspiele. It carries 1,275 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Brettspiele
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
1,275per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Familie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

€0€10K€21K€31K€42K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

113

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

8%

  • Gamely31%
  • Zygomatic27%
  • MONTAGSMALER21%
  • noris9%
  • Kosmos3%
  • SZJJX2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Familie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Familie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spiele ab 10 jahre mädchen33K/yr
  • spiel 8 jahre mädchen13K/yr
  • spiel mädchen 10 jahre15K/yr
  • spiele mädchen 10 jahre14K/yr
  • spiel 10 jahre junge15K/yr
  • spiele 10 jahre mädchen12K/yr
  • spiele für 10 jährige jungs12K/yr
  • dobble connect11K/yr
  • spiele 10 jahre jungen13K/yr
  • spiel 10 jahre mädchen12K/yr

Reviews and returns

What reviews say buyers love and hate about Familie

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Spaß/Unterhaltungserlebnis”
23%of negative reviews mention “Geräuschpegel”
0.8%of orders come back
“Gruseliger Sound”
A buyer, on “Geräuschpegel”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Familie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data