Is Familie profitable to sell on Amazon Germany?

Flapen scores Familie 36 out of 100 on Amazon Germany, a Fail. Shoppers spend €104K a year across 15 tracked products. Search demand grew -34.6% in the last 90 days.

How competitive is the Familie niche on Amazon Germany?

11 brands and 113 sellers compete in Familie on Amazon Germany. The top 5 Familie products take 79% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Familie?

Familie buyers on Amazon Germany complain most about Geräuschpegel, Spaß/Unterhaltungserlebnis, and Preis-Leistungs-Verhältnis. An estimated 0.8% of orders come back.

When does demand for Familie peak?

Search demand for Familie on Amazon Germany peaks in Nov–Dec, and the busiest month runs 9.2× the quietest.

What does it cost to enter the Familie niche?

Familie sells for €13.25 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.74 to €29.22. The average product has 1,275 reviews, the count a new listing must catch up to.

Familie

Fail

Demand is soft, at -34.6% this quarter, so Familie is a Fail.

Flapen Score: 36
36 / 100Ranks 1,583 of 2,084 Spielzeug niches · −7 vs the category median of 43
Market size: €104K/yr226K searches / yr
90-day growth: -34.6%search demand this quarter
Competition: 79%top-5 click share · 11 brands · 113 sellers

Flapen Score

Familie against its category

The dotted line is the Spielzeug average. Past it, Familie is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Familie market on Amazon at a glance

Shoppers on Amazon Germany searched for Familie 226K times last year and spent an estimated €104K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months: 226K
Growth, 90 days vs prior 90: -34.6%
Conversion, latest week: 3.5%
Market size, estimated: €104Ka year
Peak month: December9.2× the quietest month
Top search term: spiele ab 10 jahre mädchen33K searches a year

02 · Price

A sale here is worth €13.25.

Listings sell for €13.25 on average, from €4.74 to €29.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €13.25 that is €3K to €7K a year per listing.

Average price: €13.25under the $15 to $100 sweet spot
Price range: €4.74–€29.22
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€7K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Brettspiele. It carries 1,275 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 60%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #103in Brettspiele
Average rating: 4.58 starsAmazon Germany average 4.37 stars
Average reviews: 1,275per listing
Listings tracked: 15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Familie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

113

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Brand 131%
Brand 227%
Brand 321%
Brand 49%
Brand 53%
Brand 62%
Open — no brand owns it (5 brands, 8%)

Demand

Familie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Familie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

spiele ab 10 jahre mädchen33K/yr -28.1%0.3% conv.
spiel 8 jahre mädchen13K/yr -32.6%0.3% conv.
spiel mädchen 10 jahre15K/yr -32.5%0.5% conv.
spiele mädchen 10 jahre14K/yr -18.4%0.1% conv.
spiel 10 jahre junge15K/yr -33.9%0.6% conv.
spiele 10 jahre mädchen12K/yr -25.7%0.3% conv.
spiele für 10 jährige jungs12K/yr -27.4%0.2% conv.
dobble connect11K/yr -28.9%8.4% conv.
spiele 10 jahre jungen13K/yr -48.5%0.3% conv.
spiel 10 jahre mädchen12K/yr -45.3%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Familie

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Spaß/Unterhaltungserlebnis”

23%of negative reviews mention “Geräuschpegel”

0.8%of orders come back

“Gruseliger Sound”

A buyer, on “Geräuschpegel”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Familie questions

Answered from the same tracked data.

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