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Fädelspiel

Fail

Demand is soft, at -24.0% this quarter, so Fädelspiel is a Fail.

Flapen Score
38
38 / 100
Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43
Market size
€71K/yr214K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
58%top-5 click share · 15 brands · 115 sellers

Flapen Score

Fädelspiel against its category

The dotted line is the Spielzeug average. Past it, Fädelspiel is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fädelspiel market on Amazon at a glance

Shoppers on Amazon Germany searched for Fädelspiel 214K times last year and spent an estimated €71K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.8%
Market size, estimated
€71Ka year
Peak month
November3.3× the quietest month
Top search term
fädelspiel ab 2 jahre20K searches a year

02 · Price

A sale here is worth €11.67.

Listings sell for €11.67 on average, from €5.78 to €17.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €11.67 that is €3K to €6K a year per listing.

Average price
€11.67under the $15 to $100 sweet spot
Price range
€5.78–€17.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #331 within Baby- & Kleinkindspielzeug. It carries 1,500 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#331in Baby- & Kleinkindspielzeug
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,500per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Fädelspiel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

115

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

21%

  • Brand 126%
  • Brand 223%
  • Brand 316%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Fädelspiel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Fädelspiel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fädelspiel ab 2 jahre20K/yr
  • fädelspiel65K/yr
  • fädelspiel ab 3 jahre32K/yr
  • fädelspiel ab 1 jahr4K/yr
  • fädelspiel ab 120K/yr
  • fädelspiel ab 4 jahre5K/yr
  • fädelspiel ab 254K/yr
  • fädelraupe4K/yr
  • fädelspiel ab 37K/yr
  • fädelspiel ab 44K/yr

Reviews and returns

What reviews say buyers love and hate about Fädelspiel

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Spaß/Unterhaltungserlebnis”
18%of negative reviews mention “Spaß/Unterhaltungserlebnis”
1.2%of orders come back
“Spaß daran hält sich in Grenzen.”
A buyer, on “Spaß/Unterhaltungserlebnis”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fädelspiel questions

Answered from the same tracked data.