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Esel Kostüm

soft demand (-83.4% this quarter) — Esel Kostüm doesn't clear our bar today.

Flapen Score

40
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Ranks 1,295 of 2,084 Spielzeug niches · −3 vs the category median of 43

Market size 10Growth 0Conversion 47Competition 37Returns 42Price range 77Avg price 81Brand share 62Review moat 88Quality gap 58
This niche Category average · 2,084 niches

Is Esel Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Esel Kostüm is a €41K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 40/100.

Esel Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -83.4% over the last 90 days and 3.8% of searches end in a purchase.

€41K

revenue / yr

Units sold / yr2K
Search volume / yr-83.4%63K
Conversion rate3.8%
Avg price€17.23

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers18 · 37
Top-5 product click share63%
Open market32%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement70%
New entrants (1y)8· 0 succeeded
Avg rating4.4★
Avg reviews241

Top Esel Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€12K€16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 falling

Sellers

37

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

28%

  • MSISILY30%
  • Boland15%
  • FXICH13%
  • molezu5%
  • ATSNOSH5%
  • BOGCLEE4%

Esel Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR3.8%Products20Brands18Top 5 Brands68%OOS Rate15.7%Rating4.4★Reviews241Avg BSR#3,130
6K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Esel Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • esel kostüm35K/yr
  • esel kostüm erwachsene11K/yr
  • eselsohren3K/yr
  • esel ohren4K/yr
  • kostüm esel4K/yr
  • esel kostüm kinder6K/yr

What reviews say buyers love and hate about Esel Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Qualität insgesamt30%

Gute Qualität, sieht super aus

Gesamtgröße30%

Lieferung und Qualität sind O. K. auch die Größenangabe stimmt

Materialqualität20%

Gutes Material und gute Qualität, man muss es nur einmal Lüften lassen

Preis-Leistungs-Verhältnis10%

Toller Preis, nette Teile

Design insgesamt10%

Tolle Verarbeitung,

What buyers complain about

100% of reviews
Gesamtgröße100%

Gut, etwas zu locker

Esel Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
60%
2Qualität insgesamt
8%
3Geruch
6%
4Dünn
5%
5Materialqualität
3%

Common Esel Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Esel Kostüm 40/100 on Amazon Germany — Skip it. The niche generates €41K/yr across 20 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -83.4% over the last 90 days.
Esel Kostüm buyers on Amazon Germany complain most about Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 3.7%.