Esel

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.

Searches, last 12 months

253K

Growth, 90 days vs prior 90

-18.1%

Conversion, latest week

3.5%

Market size, estimated

€114Ka year

Peak month

December2.9× the quietest month

Top search term

esel97K searches a year

Listings sell for €12.95 on average, from €3.72 to €49.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €12.95 that is €1K to €3K a year per listing.

Average price

€12.95under the $15 to $100 sweet spot

Price range

€3.72–€49.96

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

€1K–€3K

Returns

0.6%of orders · Amazon Germany median 1.1%

61% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #606 within Spielzeugfiguren. It carries 694 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

88%

Out of stock, average day

0.6%

Average rank

#606in Spielzeugfiguren

Average rating

4.69 starsAmazon Germany average 4.37 stars

Average reviews

694per listing

Listings tracked

41

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months