Esel
soft demand (-18.1% this quarter) — Esel doesn't clear our bar today.
Flapen Score
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Is Esel profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Esel is a €114K/yr Amazon Germany market (253K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Esel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.1% over the last 90 days and 3.5% of searches end in a purchase.
€114K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 41 products
Top Esel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SCHLEICH Farm World | Esel 13772 Bauernhof Spielfigur | detailgetreue Tierfiguren | tolles Geschenk für Jungen und Mädchen | Bauernhof Spielzeug ab 3 Jahre | 9 x 4 x 10 cm
- Price
- €4.57
- Rating
- 4.8/5
- Reviews
- 3,819
- Age
- 13y ago
Esel-Leinen-Tragetasche niedliches Tier-Blumenmuster wiederverwendbare Einkaufstasche lustig verspielt leicht waschbar Schultergurt Weiss/opulenter Garten 13x15 Inch
- Price
- €7.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Schleich Farm World | Bauernhof Tiere Set 77533 mit Hund Katze Schwein Ziege Kuh Pferd und Hahn | detailliertes Spielset aus 7 Teilen | Bauernhof Spielzeug ab 3 Jahre | exklusiv bei Amazon
- Price
- €20.41
- Rating
- 4.7/5
- Reviews
- 1,599
- Age
- 2y ago
Huuraa Unisex Socken Esel Silhouette 42/46 White Baumwolle Tennissocken Geschenkidee
- Price
- €16.10
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
SCHLEICH 13746 Esel Fohlen ab 3 Jahren Farm World - Spielfigur 3 x 7 x 7 cm
- Price
- €3.80
- Rating
- 4.8/5
- Reviews
- 315
- Age
- 2y ago
Trending
90-day click momentum
Huuraa Umhängetasche Esel Silhouette 14 Liter Sahara Canvas Laptoptasche Geschenkidee
- Price
- €49.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Huuraa Unisex Socken Esel Silhouette 37/41 White Baumwolle Tennissocken Geschenkidee
- Price
- €15.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Huuraa Unisex Socken Esel Silhouette 42/46 White Baumwolle Tennissocken Geschenkidee
- Price
- €16.10
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Spox Sox Casual Unisex für Damen und Herren lustige mehrfarbige bunte verrückte unterschiedliche gemusterte Socken für Individualisten Gr. 44-46 Esel und Karotte
- Price
- €9.40
- Rating
- 4.7/5
- Reviews
- 2,321
- Age
- 7y ago
Esel-Leinen-Tragetasche niedliches Tier-Blumenmuster wiederverwendbare Einkaufstasche lustig verspielt leicht waschbar Schultergurt Weiss/opulenter Garten 13x15 Inch
- Price
- €7.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Newest
by launch date
TROYSINC 2er Tiere Muster Set Kissenbezüge 2D Niedliche Esel Alpaka Dekorative Wurfkissenbezüg Kissenbezüge 45x45cm (Esel)
- Price
- €11.08
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 8mo ago
Esel-Leinen-Tragetasche niedliches Tier-Blumenmuster wiederverwendbare Einkaufstasche lustig verspielt leicht waschbar Schultergurt Weiss/opulenter Garten 13x15 Inch
- Price
- €7.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
MSISILY Flauschig Kuscheldecke Mit Ärmeln Esel Tragbare Decke Sofa Esel Decke Geschenk für Frauen
- Price
- €26.30
- Rating
- 4.6/5
- Reviews
- 483
- Age
- 12mo ago
Huuraa Unisex Socken Esel Silhouette 42/46 White Baumwolle Tennissocken Geschenkidee
- Price
- €16.10
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Huuraa Unisex Socken Esel Silhouette 37/41 White Baumwolle Tennissocken Geschenkidee
- Price
- €15.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
18 falling
Sellers
187
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
17%
- Schleich51%
- Huuraa12%
- Generic10%
- BigNoseDeer5%
- TROYSINC3%
- ELECLAND3%
- Open — no brand owns it (12 brands, 17%)
Esel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top Esel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- esel97K/yr
- esel geschenk24K/yr
- schleich bauernhoftiere43K/yr
- schleich esel18K/yr
- esel figur8K/yr
- schleich safari8K/yr
- esel deko6K/yr
- bauernhoftiere schleich10K/yr
- donkey6K/yr
- schleich zootiere6K/yr
What reviews say buyers love and hate about Esel
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Super Qualität”
“Lustiges Spiel”
“Super Geschenk”
“schönes Design”
“Schön, wie alle Schleich Figuren”
What buyers complain about
83% of reviews“bin ich von der Qualität nicht überzeugt.”
“Das Kissen sieht plastisch aus”
“ein Teil ist unpassend”
“Verkehrtis Seitenteil geliefert vom Aufbau rechts”
Esel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Esel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
