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Escape Room

Fail

The top 5 brands take 97% of clicks, so Escape Room is a Fail.

Flapen Score
49
49 / 100
Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43
Market size
€1.0M/yr2.0M searches / yr
90-day growth
-29.3%search demand this quarter
Competition
39%top-5 click share · 7 brands · 186 sellers

Flapen Score

Escape Room against its category

The dotted line is the Spielzeug average. Past it, Escape Room is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Escape Room market on Amazon at a glance

Shoppers on Amazon Germany searched for Escape Room 2.0M times last year and spent an estimated €1.0M. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.0M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
4.9%
Market size, estimated
€1.0Ma year
Peak month
December7.1× the quietest month
Top search term
exit game568K searches a year

02 · Price

A sale here is worth €10.44.

Listings sell for €10.44 on average, from €3.60 to €23.15. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At €10.44 that is €26K to €31K a year per listing.

Average price
€10.44under the $15 to $100 sweet spot
Price range
€3.60–€23.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
€26K–€31K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #373 within Brettspiele. It carries 3,422 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
97%
Out of stock, average day
0.2%
Average rank
#373in Brettspiele
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
3,422per listing
Listings tracked
39

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Escape Room products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

€0€31K€61K€92K€122K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

186

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 81%

Open market

1%

  • Kosmos85%
  • Clementoni4%
  • Hidden Games3%
  • X-SCAPE3%
  • Hasbro Gaming2%
  • Crimeland1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Escape Room search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Escape Room search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • exit game568K/yr
  • exit185K/yr
  • escape118K/yr
  • escape room spiel216K/yr
  • escape room169K/yr
  • exit game einsteiger161K/yr
  • exit game fortgeschrittene86K/yr
  • escape game76K/yr
  • exit spiel64K/yr
  • escape game kinder ab 845K/yr

Reviews and returns

What reviews say buyers love and hate about Escape Room

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Spaß/Unterhaltungserlebnis”
35%of negative reviews mention “Spaß/Unterhaltungserlebnis”
0.4%of orders come back
“Schlechtes Spiel”
A buyer, on “Spaß/Unterhaltungserlebnis”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Escape Room questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data