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engelsflügel

Skip it

Soft demand (-67.7% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 0Conversion 13Competition 60Returns 23Price range 72Avg price 66Brand share 46Review moat 75Quality gap 97

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Good519.48

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.05–€40.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€13.86

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€45K

€45K/yr · 306K searches

Growth

Bad-67.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, engelsflügel is a €45K/yr Amazon Germany market (306K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

engelsflügel market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
€139K–€173K
units × avg price
Conversion rate
1.1%
Avg BSR
#371
Page quality
0%
Prime
77%
Sponsored
65%
Out of stock
32.7%
Avg brand age
45 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

60

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

19%

  • Boland31%
  • YeahBoom27%
  • GemKing11%
  • Ptesuply5%
  • CHICTRY3%
  • dressforfun3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -67.7% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Top engelsflügel search terms

  • engelsflügel131K/yr
  • angel wings22K/yr
  • engel flügel24K/yr
  • engelsflügel für erwachsene16K/yr
  • engelsflügel groß19K/yr
  • die engelsflügel7K/yr
  • engelflügel8K/yr
  • engels flügel5K/yr
  • flügel engel9K/yr
  • engelsflügel kostüm13K/yr
All search terms

Top engelsflügel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€3K9%€4K12%€5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about engelsflügel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Schöne, stabile Qualität”

Preis-Leistungs-Verhältnis28%

“Preis/Leistung top”

beworben Vs Tatsächliches Produkt19%

“Das Produkt entspricht genau der Beschreibung”

Gesamtgröße8%

“Passt”

Haltbarkeit8%

“halten auch gut”

Spaß/Unterhaltungserlebnis4%

“Lustiges Gadget”

What buyers complain about

Qualität insgesamt39%

“Unverschämt schlechte Qualität”

Gesamtgröße25%

“Kleiner als erwartet”

Preis-Leistungs-Verhältnis11%

“20€ verschwendet”

Haftung/Klebrigkeit9%

“Überall klebt Klebstoff”

Haltbarkeit8%

“die nächsten fielen bereits ab.”

Komfort insgesamt6%

“Die Flügel sind Ultra unbequem, super hart & somit kaum „biegbar“.”

Gummiqualität2%

“Beim anprobieren direkt Gummibänder gerissen”

Top return reasons

Gesamtgröße53%
Qualität insgesamt19%
Farbe5%
Defekt Material/Teile4%
beworben Vs Tatsächliches Produkt4%
Haltbarkeit4%
Design insgesamt2%
Funktionalität insgesamt2%
Gummiqualität2%
Riemen/Saitenqualität1%

Common questions

Is engelsflügel profitable to sell on Amazon Germany?
The niche generates €45K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -67.7%. Flapen's verdict: Skip it (39/100).
How competitive is the engelsflügel niche?
17 brands and 60 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in engelsflügel?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 5.5% — above our launch gate.
When does demand for engelsflügel peak?
Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
What does it cost to enter the engelsflügel niche?
Listings span €5.05–€40.50; the average listing price is €13.86 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.