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Engelsflügel

Fail

Demand is soft, at -67.7% this quarter, so Engelsflügel is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€45K/yr306K searches / yr
90-day growth
-67.7%search demand this quarter
Competition
49%top-5 click share · 17 brands · 60 sellers

Flapen Score

Engelsflügel against its category

The dotted line is the Spielzeug average. Past it, Engelsflügel is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Engelsflügel market on Amazon at a glance

Shoppers on Amazon Germany searched for Engelsflügel 306K times last year and spent an estimated €45K. The top 5 brands take 77% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -67.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-67.7%
Conversion, latest week
1.1%
Market size, estimated
€45Ka year
Peak month
December10.0× the quietest month
Top search term
engelsflügel131K searches a year

02 · Price

A sale here is worth €13.86.

Listings sell for €13.86 on average, from €5.05 to €40.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €13.86 that is €1K to €3K a year per listing.

Average price
€13.86under the $15 to $100 sweet spot
Price range
€5.05–€40.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
5.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #371 within Kostüme. It carries 519 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
77%
Out of stock, average day
32.7%
Average rank
#371in Kostüme
Average rating
3.82 starsAmazon Germany average 4.37 stars
Average reviews
519per listing
Listings tracked
31

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Engelsflügel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

60

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

19%

  • Brand 131%
  • Brand 227%
  • Brand 311%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Engelsflügel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Engelsflügel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • engelsflügel131K/yr
  • angel wings22K/yr
  • engel flügel24K/yr
  • engelsflügel für erwachsene16K/yr
  • engelsflügel groß19K/yr
  • die engelsflügel7K/yr
  • engelflügel8K/yr
  • engels flügel5K/yr
  • flügel engel9K/yr
  • engelsflügel kostüm13K/yr

Reviews and returns

What reviews say buyers love and hate about Engelsflügel

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
39%of negative reviews mention “Qualität insgesamt”
5.5%of orders come back
“Unverschämt schlechte Qualität”
A buyer, on “Qualität insgesamt”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Engelsflügel questions

Answered from the same tracked data.