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Engelsflügel

soft demand (-67.7% this quarter) — Engelsflügel doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43

Market size 11Growth 0Conversion 13Competition 60Returns 23Price range 72Avg price 66Brand share 46Review moat 75Quality gap 97
This niche Category average · 2,084 niches

Is Engelsflügel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Engelsflügel is a €45K/yr Amazon Germany market (306K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Engelsflügel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -67.7% over the last 90 days and 1.1% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr13K
Search volume / yr-67.7%306K
Conversion rate1.1%
Avg price€13.86

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers17 · 60
Top-5 product click share49%
Open market23%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement65%
New entrants (1y)5· 0 succeeded
Avg rating3.8★
Avg reviews519

Top Engelsflügel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

60

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

19%

  • Boland31%
  • YeahBoom27%
  • GemKing11%
  • Ptesuply5%
  • CHICTRY3%
  • dressforfun3%

Engelsflügel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume306KCVR1.1%Products31Brands17Top 5 Brands77%OOS Rate32.7%Rating3.8★Reviews519Avg BSR#371
23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Top Engelsflügel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • engelsflügel131K/yr
  • angel wings22K/yr
  • engel flügel24K/yr
  • engelsflügel für erwachsene16K/yr
  • engelsflügel groß19K/yr
  • die engelsflügel7K/yr
  • engelflügel8K/yr
  • engels flügel5K/yr
  • flügel engel9K/yr
  • engelsflügel kostüm13K/yr

What reviews say buyers love and hate about Engelsflügel

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Qualität insgesamt32%

Schöne, stabile Qualität

Preis-Leistungs-Verhältnis28%

Preis/Leistung top

beworben Vs Tatsächliches Produkt19%

Das Produkt entspricht genau der Beschreibung

Gesamtgröße8%

Passt

Haltbarkeit8%

halten auch gut

What buyers complain about

100% of reviews
Qualität insgesamt39%

Unverschämt schlechte Qualität

Gesamtgröße25%

Kleiner als erwartet

Preis-Leistungs-Verhältnis11%

20€ verschwendet

Haftung/Klebrigkeit9%

Überall klebt Klebstoff

Haltbarkeit8%

die nächsten fielen bereits ab.

Engelsflügel return rate & reasons

Why buyers send it back, as a share of all return requests.

5.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
53%
2Qualität insgesamt
19%
3Farbe
5%
4Defekt Material/Teile
4%
5beworben Vs Tatsächliches Produkt
4%

Common Engelsflügel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Engelsflügel 39/100 on Amazon Germany — Skip it. The niche generates €45K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -67.7% over the last 90 days.
Search demand for Engelsflügel on Amazon Germany peaks in Feb–Oct–Nov–Dec, where the busiest month runs 10.0× the quietest.