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Engel Kostüm Damen

Fail

Demand is soft, at -91.8% this quarter, so Engel Kostüm Damen is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€43K/yr341K searches / yr
90-day growth
-91.8%search demand this quarter
Competition
31%top-5 click share · 31 brands · 62 sellers

Flapen Score

Engel Kostüm Damen against its category

The dotted line is the Spielzeug average. Past it, Engel Kostüm Damen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Engel Kostüm Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Engel Kostüm Damen 341K times last year and spent an estimated €43K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -91.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
-91.8%
Conversion, latest week
0.8%
Market size, estimated
€43Ka year
Peak month
February32.1× the quietest month
Top search term
engel kostüm62K searches a year

02 · Price

A sale here is worth €15.81.

Listings sell for €15.81 on average, from €6.34 to €32.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €15.81 that is €0 to €2K a year per listing.

Average price
€15.81inside the $15 to $100 sweet spot
Price range
€6.34–€32.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
8.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #1,417 within Kostüme. It carries 180 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
92%
Out of stock, average day
21.1%
Average rank
#1,417in Kostüme
Average rating
4.05 starsAmazon Germany average 4.37 stars
Average reviews
180per listing
Listings tracked
50

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Engel Kostüm Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

62

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

31%

Top 20: 76%

Open market

38%

  • Brand 125%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Engel Kostüm Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 32.1×

Search terms

Top Engel Kostüm Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • engel kostüm62K/yr
  • engel kostüm damen114K/yr
  • engelskostüm damen36K/yr
  • engelskostüm20K/yr
  • engelkostüm frau16K/yr
  • kostüm engel17K/yr
  • angel kostüm7K/yr
  • kostüm engel damen17K/yr
  • angel costume6K/yr
  • engel kleid4K/yr

Reviews and returns

What reviews say buyers love and hate about Engel Kostüm Damen

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Preis-Leistungs-Verhältnis”
48%of negative reviews mention “Gesamtgröße”
8.5%of orders come back
“klein ausfallend”
A buyer, on “Gesamtgröße”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Engel Kostüm Damen questions

Answered from the same tracked data.