Encanto Spielzeug
FailShoppers spend an estimated $23K a year here, so Encanto Spielzeug is a Fail.
- Flapen Score
- 37 / 100Ranks 1,531 of 2,084 Spielzeug niches · −6 vs the category median of 4337
- Market size
- €23K/yr157K searches / yr
- 90-day growth
- -33.5%search demand this quarter
- Competition
- 42%top-5 click share · 10 brands · 330 sellers
Flapen Score
Encanto Spielzeug against its category
The dotted line is the Spielzeug average. Past it, Encanto Spielzeug is stronger. Inside it, weaker.
Market
The Encanto Spielzeug market on Amazon at a glance
Shoppers on Amazon Germany searched for Encanto Spielzeug 157K times last year and spent an estimated €23K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -33.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €23Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- encanto107K searches a year
02 · Price
A sale here is worth €26.90.
Listings sell for €26.90 on average, from €9.14 to €163.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €26.90 that is €0 to €3K a year per listing.
- Average price
- €26.90inside the $15 to $100 sweet spot
- Price range
- €9.14–€163.68
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,761 within Bau- & Konstruktionsspielzeug. It carries 2,625 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 79%
- Out of stock, average day
- 2.3%
- Average rank
- #1,761in Bau- & Konstruktionsspielzeug
- Average rating
- 4.60 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,625per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Encanto Spielzeug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Handtasche Mädchen Set Coole Tasche Kinder mit UV400 Sonnenbrille Haargummis Haarspangen Haarschmuck Geschenke Für Mädchen (Lila/Rosa Encanto)
- Price
- €11.86
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 4y ago

Disney Unisex Kinder Encanto Mi Familia 12 Mini Figure Set Gold-Coloured
- Price
- €18.99
- Rating
- 4.4/5
- Reviews
- 1,692
- Age
- 7y ago

LEGO 43202 Disney Das Haus der Madrigals Encanto Spielzeug zum Bauen aus Encanto Puppenhaus mit 2 Mini-Puppen 1 Mikro-Puppe und Tieren Geschenk für Kinder
- Price
- €65.89
- Rating
- 4.8/5
- Reviews
- 5,145
- Age
- 4y ago

LEGO Disney Encanto Das magische Haus der Madrigals Puppenhaus für Kinder mit der Spielfigur Mirabel Bauspielzeug für Mädchen und Jungen ab 7 Jahren 43245
- Price
- €99.13
- Rating
- 4.8/5
- Reviews
- 238
- Age
- 2y ago

Disney Encanto We Dont Talk About Bruno 3 Zoll Small Collectible Fashion Doll Set
- Price
- €15.58
- Rating
- 4.8/5
- Reviews
- 157
- Age
- 2y ago
Trending
estimated 90-day click momentum
Miraculous Schlafanzug Mädchen | Lady Bug Pyjama Für Kinder | Eng Anliegender Lang Schlafanzüge - 140
- Price
- €12.28
- Rating
- 4.5/5
- Reviews
- 9,142
- Age
- 9y ago

Disney Mädchen Moana Schlafanzug Slim Fit Mehrfarbig 128
- Price
- €12.81
- Rating
- 4.2/5
- Reviews
- 1,656
- Age
- 8y ago

Disney Encanto Einteiler für Mädchen Mirabel Pyjamas Kinder Fleece All In One Pjs Madrigal Loungewear
- Price
- €19.29
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 3y ago

Disney Handtasche Mädchen Set Coole Tasche Kinder mit UV400 Sonnenbrille Haargummis Haarspangen Haarschmuck Geschenke Für Mädchen (Lila/Rosa Encanto)
- Price
- €11.86
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 4y ago

Disney Encanto We Dont Talk About Bruno 3 Zoll Small Collectible Fashion Doll Set
- Price
- €15.58
- Rating
- 4.8/5
- Reviews
- 157
- Age
- 2y ago
Newest
by launch date
LEGO Disney Encanto Mini-Haus - Spielset mit Prinzessin Mirabel & Antonio Madrigal Mikro-Spielfiguren Einer Wasserschwein-Figur & Zubehör mit Schlüssel Geschenk für Mädchen ab 5 Jahren 43261
- Price
- €11.54
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 1y ago

LEGO Disney Vaiana 2: Vaianas Inselspaß - Spielzeug mit 2 Minifiguren einem Spielhaus Einer Wasserrutsche & Zubehör Kinder Spielset - Geburtstagsgeschenk für Mädchen ab 5 Jahren 43260
- Price
- €12.26
- Rating
- 4.7/5
- Reviews
- 855
- Age
- 1y ago

LEGO Disney 43251 Antonios Tierhof Encanto
- Price
- €31.70
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Lego Disney Encanto Das magische Madrigal-Haus Spielzeug Bauspielset für Kinder Mirabel Disney Prinzessin Puppenfigur Disney Spielzeug für Mädchen und Jungen ab 7 Jahren lustiges
- Price
- €163.68
- Rating
- 4.8/5
- Reviews
- 129
- Age
- 1y ago

Led Licht Set für Lego 43245 Disney Encanto Das magische Haus der Madrigals (Kein Lego) Dekorationsbeleuchtungsset für Lego The Magical Madrigal House Kreative Spielzeug - Standard Version
- Price
- €28.38
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
330
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 89%
Open market
6%
- Disney34%
- LEGO28%
- Disney Encanto13%
- tonies10%
- Jakks Pacific6%
- Ravensburger3%
- Open — no brand owns it (4 brands, 6%)
Demand
Encanto Spielzeug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Encanto Spielzeug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- encanto107K/yr
- encanto tonie10K/yr
- lego encanto16K/yr
- tonie encanto7K/yr
- encanto spielzeug6K/yr
- encanto lego7K/yr
- lego encanto haus3K/yr
Reviews and returns
What reviews say buyers love and hate about Encanto Spielzeug
We read the reviews and the return reasons for every product selling here.
“14 Teile fehlen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Encanto Spielzeug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








