Skip to content

Encanto Spielzeug

Fail

Shoppers spend an estimated $23K a year here, so Encanto Spielzeug is a Fail.

Flapen Score
37
37 / 100
Ranks 1,531 of 2,084 Spielzeug niches · −6 vs the category median of 43
Market size
€23K/yr157K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
42%top-5 click share · 10 brands · 330 sellers

Flapen Score

Encanto Spielzeug against its category

The dotted line is the Spielzeug average. Past it, Encanto Spielzeug is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Encanto Spielzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Encanto Spielzeug 157K times last year and spent an estimated €23K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
0.5%
Market size, estimated
€23Ka year
Peak month
December3.8× the quietest month
Top search term
encanto107K searches a year

02 · Price

A sale here is worth €26.90.

Listings sell for €26.90 on average, from €9.14 to €163.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €26.90 that is €0 to €3K a year per listing.

Average price
€26.90inside the $15 to $100 sweet spot
Price range
€9.14–€163.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,761 within Bau- & Konstruktionsspielzeug. It carries 2,625 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
79%
Out of stock, average day
2.3%
Average rank
#1,761in Bau- & Konstruktionsspielzeug
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
2,625per listing
Listings tracked
33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Encanto Spielzeug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

€0€697€1K€2K€3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

330

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 89%

Open market

6%

  • Disney34%
  • LEGO28%
  • Disney Encanto13%
  • tonies10%
  • Jakks Pacific6%
  • Ravensburger3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Encanto Spielzeug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Encanto Spielzeug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • encanto107K/yr
  • encanto tonie10K/yr
  • lego encanto16K/yr
  • tonie encanto7K/yr
  • encanto spielzeug6K/yr
  • encanto lego7K/yr
  • lego encanto haus3K/yr

Reviews and returns

What reviews say buyers love and hate about Encanto Spielzeug

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Defekt Material/Teile”
0.9%of orders come back
“14 Teile fehlen”
A buyer, on “Defekt Material/Teile”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Encanto Spielzeug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data