Is Elsa Puzzle profitable to sell on Amazon Germany?

Flapen scores Elsa Puzzle 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €46K a year across 26 tracked products. Search demand grew -53.7% in the last 90 days.

How competitive is the Elsa Puzzle niche on Amazon Germany?

5 brands and 167 sellers compete in Elsa Puzzle on Amazon Germany. The top 5 Elsa Puzzle products take 47% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Elsa Puzzle?

Elsa Puzzle buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Qualität insgesamt, and Haltbarkeit. An estimated 0.8% of orders come back.

When does demand for Elsa Puzzle peak?

Search demand for Elsa Puzzle on Amazon Germany peaks in Sep–Oct–Nov–Dec, and the busiest month runs 22.6× the quietest.

What does it cost to enter the Elsa Puzzle niche?

Elsa Puzzle sells for €8.72 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.94 to €14.90. The average product has 1,416 reviews, the count a new listing must catch up to.

Elsa Puzzle

Fail

Demand is soft, at -53.7% this quarter, so Elsa Puzzle is a Fail.

Flapen Score: 34
34 / 100Ranks 1,726 of 2,084 Spielzeug niches · −9 vs the category median of 43
Market size: €46K/yr82K searches / yr
90-day growth: -53.7%search demand this quarter
Competition: 47%top-5 click share · 5 brands · 167 sellers

Flapen Score

Elsa Puzzle against its category

The dotted line is the Spielzeug average. Past it, Elsa Puzzle is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Elsa Puzzle market on Amazon at a glance

Shoppers on Amazon Germany searched for Elsa Puzzle 82K times last year and spent an estimated €46K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -53.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months: 82K
Growth, 90 days vs prior 90: -53.7%
Conversion, latest week: 6.4%
Market size, estimated: €46Ka year
Peak month: November22.6× the quietest month
Top search term: elsa puzzle12K searches a year

02 · Price

A sale here is worth €8.72.

Listings sell for €8.72 on average, from €4.94 to €14.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €8.72 that is €872 to €2K a year per listing.

Average price: €8.72under the $15 to $100 sweet spot
Price range: €4.94–€14.90
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €872–€2K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #888 within Puzzles. It carries 1,416 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings: 54%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #888in Puzzles
Average rating: 4.70 starsAmazon Germany average 4.37 stars
Average reviews: 1,416per listing
Listings tracked: 26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Elsa Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

167

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

Brand 166%
Brand 213%
Brand 38%
Brand 47%
Brand 56%
Open — no brand owns it (0%)

Demand

Elsa Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 22.6×

Search terms

Top Elsa Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

elsa puzzle12K/yr -47.3%4.9% conv.
elsa puzzle ab 412K/yr -54.1%5.9% conv.
frozen puzzle11K/yr -57.0%4.9% conv.
eiskönigin puzzle8K/yr -60.1%3.8% conv.
elsa puzzle ab 36K/yr -46.5%5.4% conv.
elsa puzzle ab 57K/yr -52.7%7.5% conv.
anna und elsa puzzle7K/yr -51.1%2.6% conv.
puzzle eiskönigin7K/yr -55.6%3.1% conv.
puzzle elsa5K/yr -51.9%5.7% conv.
puzzle frozen5K/yr -61.3%3.3% conv.

Reviews and returns

What reviews say buyers love and hate about Elsa Puzzle

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Haftung/Klebrigkeit”

0.8%of orders come back

“Aufkleber die sich schlecht abziehen lassen, klebt man nicht auf das Produkt”

A buyer, on “Haftung/Klebrigkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Elsa Puzzle questions

Answered from the same tracked data.

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