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Elsa Puppe

Fail

The top 5 brands take 98% of clicks, so Elsa Puppe is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€265K/yr458K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
60%top-5 click share · 6 brands · 163 sellers

Flapen Score

Elsa Puppe against its category

The dotted line is the Spielzeug average. Past it, Elsa Puppe is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elsa Puppe market on Amazon at a glance

Shoppers on Amazon Germany searched for Elsa Puppe 458K times last year and spent an estimated €265K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €265K a year.

Searches, last 12 months
458K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
2.7%
Market size, estimated
€265Ka year
Peak month
December4.5× the quietest month
Top search term
elsa puppe228K searches a year

02 · Price

A sale here is worth €21.36.

Listings sell for €21.36 on average, from €8.22 to €69.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €21.36 that is €11K to €16K a year per listing.

Average price
€21.36inside the $15 to $100 sweet spot
Price range
€8.22–€69.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€11K–€16K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #273 within Puppen & Zubehör. It carries 1,479 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#273in Puppen & Zubehör
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
1,479per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Elsa Puppe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

163

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 53%
  • Brand 62%

Demand

Elsa Puppe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Elsa Puppe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elsa puppe228K/yr
  • elsa barbie61K/yr
  • anna und elsa puppen30K/yr
  • barbie elsa16K/yr
  • elsa puppe groß20K/yr
  • eiskönigin puppe14K/yr
  • elsa barbie eiskönigin13K/yr
  • frozen puppe12K/yr
  • anna und elsa barbie8K/yr
  • singende elsa9K/yr

Reviews and returns

What reviews say buyers love and hate about Elsa Puppe

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Geschenk Zweck”
18%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Beeindruckend schlechte Qualität:”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Elsa Puppe questions

Answered from the same tracked data.