Is Elsa Pferd profitable to sell on Amazon Germany?

Flapen scores Elsa Pferd 30 out of 100 on Amazon Germany, a Fail. Shoppers spend €29K a year across 7 tracked products. Search demand grew -35.0% in the last 90 days.

How competitive is the Elsa Pferd niche on Amazon Germany?

5 brands and 46 sellers compete in Elsa Pferd on Amazon Germany. The top 5 Elsa Pferd products take 93% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Elsa Pferd?

Elsa Pferd buyers on Amazon Germany complain most about Haltbarkeit and Gesamtgröße. An estimated 1.3% of orders come back.

When does demand for Elsa Pferd peak?

Search demand for Elsa Pferd on Amazon Germany peaks in Nov–Dec, and the busiest month runs 6.6× the quietest.

What does it cost to enter the Elsa Pferd niche?

Elsa Pferd sells for €30.25 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €14.10 to €51.15. The average product has 1,697 reviews, the count a new listing must catch up to.

Elsa Pferd

Fail

The top 5 brands take 100% of clicks, so Elsa Pferd is a Fail.

Flapen Score: 30
30 / 100Ranks 1,930 of 2,084 Spielzeug niches · −13 vs the category median of 43
Market size: €29K/yr32K searches / yr
90-day growth: -35.0%search demand this quarter
Competition: 93%top-5 click share · 5 brands · 46 sellers

Flapen Score

Elsa Pferd against its category

The dotted line is the Spielzeug average. Past it, Elsa Pferd is stronger. Inside it, weaker.

30Fail

This niche Category average

See the method

Market

The Elsa Pferd market on Amazon at a glance

Shoppers on Amazon Germany searched for Elsa Pferd 32K times last year and spent an estimated €29K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months: 32K
Growth, 90 days vs prior 90: -35.0%
Conversion, latest week: 3.0%
Market size, estimated: €29Ka year
Peak month: December6.6× the quietest month
Top search term: elsa pferd10K searches a year

02 · Price

A sale here is worth €30.25.

Listings sell for €30.25 on average, from €14.10 to €51.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €30.25 that is €0 to €3K a year per listing.

Average price: €30.25inside the $15 to $100 sweet spot
Price range: €14.10–€51.15
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,163 within Puppen & Zubehör. It carries 1,697 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 43%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #1,163in Puppen & Zubehör
Average rating: 4.60 starsAmazon Germany average 4.37 stars
Average reviews: 1,697per listing
Listings tracked: 7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 46 months

Products

Top Elsa Pferd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Brand 163%
Brand 223%
Brand 36%
Brand 44%
Brand 53%

Demand

Elsa Pferd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Elsa Pferd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

elsa pferd10K/yr -35.2%1.7% conv.
nokk3K/yr -6.2%0.4% conv.
nokk elsa pferd4K/yr -48.8%0.7% conv.
elsa mit pferd eiskönigin 23K/yr -9.4%0.9% conv.
elsa wasserpferd3K/yr -35.6%1.2% conv.
elsa und nokk4K/yr -37.9%3.3% conv.
elsa mit pferd3K/yr -46.1%2.9% conv.
elsa nokk2K/yr -51.8%0.8% conv.

Reviews and returns

What reviews say buyers love and hate about Elsa Pferd

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Spaß/Unterhaltungserlebnis”

25%of negative reviews mention “Haltbarkeit”

1.3%of orders come back

“leider schon kaputt,”

A buyer, on “Haltbarkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

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FAQ

Common Elsa Pferd questions

Answered from the same tracked data.

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