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Elsa Perücke Kinder

Fail

Demand is soft, at -87.3% this quarter, so Elsa Perücke Kinder is a Fail.

Flapen Score
31
31 / 100
Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43
Market size
€12K/yr28K searches / yr
90-day growth
-87.3%search demand this quarter
Competition
68%top-5 click share · 16 brands · 22 sellers

Flapen Score

Elsa Perücke Kinder against its category

The dotted line is the Spielzeug average. Past it, Elsa Perücke Kinder is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elsa Perücke Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Elsa Perücke Kinder 28K times last year and spent an estimated €12K. The top 5 brands take 74% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -87.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-87.3%
Conversion, latest week
3.9%
Market size, estimated
€12Ka year
Top search term
elsa perücke kinder19K searches a year

02 · Price

A sale here is worth €11.49.

Listings sell for €11.49 on average, from €6.49 to €17.53. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €11.49 that is €0 to €1K a year per listing.

Average price
€11.49under the $15 to $100 sweet spot
Price range
€6.49–€17.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
9.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #162 within Perücken & Haarteile. It carries 2,276 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
26.3%
Average rank
#162in Perücken & Haarteile
Average rating
3.93 starsAmazon Germany average 4.37 stars
Average reviews
2,276per listing
Listings tracked
18

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Elsa Perücke Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

22%

  • Brand 134%
  • Brand 213%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Elsa Perücke Kinder search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Elsa Perücke Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elsa perücke kinder19K/yr
  • elsa haare5K/yr
  • elsa perücke4K/yr

Reviews and returns

What reviews say buyers love and hate about Elsa Perücke Kinder

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Perücke/Kunsthaarqualität”
28%of negative reviews mention “Qualität insgesamt”
9.9%of orders come back
“leider schlechte Qualität.”
A buyer, on “Qualität insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Elsa Perücke Kinder questions

Answered from the same tracked data.