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Elsa Kostüm Damen

Fail

Demand is soft, at -84.4% this quarter, so Elsa Kostüm Damen is a Fail.

Flapen Score
26
26 / 100
Ranks 2,021 of 2,084 Spielzeug niches · −17 vs the category median of 43
Market size
€36K/yr174K searches / yr
90-day growth
-84.4%search demand this quarter
Competition
86%top-5 click share · 5 brands · 10 sellers

Flapen Score

Elsa Kostüm Damen against its category

The dotted line is the Spielzeug average. Past it, Elsa Kostüm Damen is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elsa Kostüm Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Elsa Kostüm Damen 174K times last year and spent an estimated €36K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -84.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-84.4%
Conversion, latest week
1.0%
Market size, estimated
€36Ka year
Peak month
February15.4× the quietest month
Top search term
elsa kostüm erwachsene74K searches a year

02 · Price

A sale here is worth €20.75.

Listings sell for €20.75 on average, from €11.65 to €28.96. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €20.75 that is €0 to €2K a year per listing.

Average price
€20.75inside the $15 to $100 sweet spot
Price range
€11.65–€28.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
19.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #724 within Kostüme. It carries 284 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
11.8%
Average rank
#724in Kostüme
Average rating
4.08 starsAmazon Germany average 4.37 stars
Average reviews
284per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Elsa Kostüm Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%

Demand

Elsa Kostüm Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 15.4×

Search terms

Top Elsa Kostüm Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elsa kostüm erwachsene74K/yr
  • elsa kostüm damen35K/yr
  • elsa kleid damen11K/yr
  • eiskönigin kostüm damen23K/yr
  • anna und elsa kostüm erwachsene8K/yr
  • frozen kostüm erwachsene9K/yr
  • eiskönigin kostüm erwachsene7K/yr
  • eisprinzessin kostüm damen8K/yr

Reviews and returns

What reviews say buyers love and hate about Elsa Kostüm Damen

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Gesamtgröße”
42%of negative reviews mention “Gesamtgröße”
19.7%of orders come back
“Fällt sehr klein aus”
A buyer, on “Gesamtgröße”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Elsa Kostüm Damen questions

Answered from the same tracked data.