Elsa Figur
FailDemand is soft, at -37.3% this quarter, so Elsa Figur is a Fail.
- Flapen Score
- 44 / 100Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 4344
- Market size
- €289K/yr507K searches / yr
- 90-day growth
- -37.3%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 179 sellers
Flapen Score
Elsa Figur against its category
The dotted line is the Spielzeug average. Past it, Elsa Figur is stronger. Inside it, weaker.
Market
The Elsa Figur market on Amazon at a glance
Shoppers on Amazon Germany searched for Elsa Figur 507K times last year and spent an estimated €289K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €289K a year.
- Searches, last 12 months
- 507K
- Growth, 90 days vs prior 90
- -37.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- €289Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- elsa puppe228K searches a year
02 · Price
A sale here is worth €20.38.
Listings sell for €20.38 on average, from €8.22 to €69.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €20.38 that is €10K to €15K a year per listing.
- Average price
- €20.38inside the $15 to $100 sweet spot
- Price range
- €8.22–€69.19
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €10K–€15K
- Returns
- 1.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #244 within Puppen & Zubehör. It carries 1,484 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #244in Puppen & Zubehör
- Average rating
- 4.60 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,484per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Elsa Figur products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
179
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
3%
- Brand 166%
- Brand 211%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Elsa Figur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Elsa Figur search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- elsa puppe228K/yr
- elsa barbie61K/yr
- anna und elsa puppen30K/yr
- elsa figur20K/yr
- eiskönigin figuren20K/yr
- barbie elsa16K/yr
- elsa puppe groß20K/yr
- elsa figuren für torte7K/yr
- eiskönigin puppe14K/yr
- elsa barbie eiskönigin13K/yr
Reviews and returns
What reviews say buyers love and hate about Elsa Figur
We read the reviews and the return reasons for every product selling here.
“Beeindruckend schlechte Qualität:”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elsa Figur questions
Answered from the same tracked data.








