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Elefun

Fail

The top 5 brands take 100% of clicks, so Elefun is a Fail.

Flapen Score
32
32 / 100
Ranks 1,833 of 2,084 Spielzeug niches · −11 vs the category median of 43
Market size
€89K/yr156K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
87%top-5 click share · 5 brands · 104 sellers

Flapen Score

Elefun against its category

The dotted line is the Spielzeug average. Past it, Elefun is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elefun market on Amazon at a glance

Shoppers on Amazon Germany searched for Elefun 156K times last year and spent an estimated €89K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
4.0%
Market size, estimated
€89Ka year
Peak month
December10.9× the quietest month
Top search term
elefun26K searches a year

02 · Price

A sale here is worth €14.38.

Listings sell for €14.38 on average, from €5.89 to €32.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €14.38 that is €7K to €11K a year per listing.

Average price
€14.38under the $15 to $100 sweet spot
Price range
€5.89–€32.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€7K–€11K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #126 within Brettspiele. It carries 3,117 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#126in Brettspiele
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
3,117per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Elefun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 227%
  • Brand 323%
  • Brand 410%
  • Brand 53%

Demand

Elefun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 10.9×

Search terms

Top Elefun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elefun26K/yr
  • plitsch platsch pinguin spiel28K/yr
  • elefun spiel schmetterlinge17K/yr
  • willi wackel26K/yr
  • fang den wurm16K/yr
  • pitsch patsch pinguin spiel9K/yr
  • elefanten spiel schmetterlinge fangen5K/yr
  • plitsch platsch pinguin6K/yr
  • elefun spiel5K/yr
  • elefant spiel4K/yr

Reviews and returns

What reviews say buyers love and hate about Elefun

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Spaß/Unterhaltungserlebnis”
11%of negative reviews mention “Spaß/Unterhaltungserlebnis”
1.2%of orders come back
“Als Pädagogin war ich durchweg vom Spiel enttäuscht”
A buyer, on “Spaß/Unterhaltungserlebnis”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Elefun questions

Answered from the same tracked data.