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Elefun

brand-locked demand (top 5 brands take 100% of clicks) — Elefun doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 1,833 of 2,084 Spielzeug niches · −11 vs the category median of 43

Market size 22Growth 6Conversion 50Competition 11Returns 91Price range 66Avg price 70Brand share 0Review moat 34Quality gap 38
This niche Category average · 2,084 niches

Is Elefun profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Elefun is a €89K/yr Amazon Germany market (156K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 32/100.

Elefun: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.3% over the last 90 days and 4.0% of searches end in a purchase.

€89K

revenue / yr

Units sold / yr8K
Search volume / yr-38.3%156K
Conversion rate4.0%
Avg price€14.38

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 104
Top-5 product click share87%
Open market0%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement45%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews3,117

Top Elefun products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

€0€9K€18K€27K€35K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Ravensburger37%
  • Schmidt27%
  • Goliath23%
  • Hasbro Gaming10%
  • Adeokay3%

Elefun demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume156KCVR4.0%Products11Brands5Top 5 Brands100%OOS Rate6.2%Rating4.5★Reviews3,117Avg BSR#126
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 10.9×

Top Elefun search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elefun26K/yr
  • plitsch platsch pinguin spiel28K/yr
  • elefun spiel schmetterlinge17K/yr
  • willi wackel26K/yr
  • fang den wurm16K/yr
  • pitsch patsch pinguin spiel9K/yr
  • elefanten spiel schmetterlinge fangen5K/yr
  • plitsch platsch pinguin6K/yr
  • elefun spiel5K/yr
  • elefant spiel4K/yr

What reviews say buyers love and hate about Elefun

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Spaß/Unterhaltungserlebnis73%

Lustig

Qualität insgesamt4%

Top Qualität

Geschenk Zweck4%

Ideal für Familienabende oder als Geschenk für Kinder

Benutzerfreundlichkeit3%

Leicht zu verstehen

Preis-Leistungs-Verhältnis2%

Preis war ok

What buyers complain about

69% of reviews
Spaß/Unterhaltungserlebnis11%

Als Pädagogin war ich durchweg vom Spiel enttäuscht

Haltbarkeit9%

Nun verrottet es im Schrank

Qualität insgesamt9%

Qualität mangelhaft

Gesamtgröße8%

Die Verpackung ist einfach riesig

Preis-Leistungs-Verhältnis8%

Ist den Preis nicht wert

Elefun return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
27%
2Defekt Material/Teile
17%
3Funktionalität insgesamt
11%
4Produktzustand
10%
5Haftung/Klebrigkeit
4%

Common Elefun questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elefun 32/100 on Amazon Germany — Skip it. The niche generates €89K/yr across 11 tracked products. Search demand moved -38.3% over the last 90 days.
Search demand for Elefun on Amazon Germany peaks in Jan–Feb–Dec, where the busiest month runs 10.9× the quietest.