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Eiskönigin Adventskalender

Fail

The top 5 brands take 100% of clicks, so Eiskönigin Adventskalender is a Fail.

Flapen Score
37
37 / 100
Ranks 1,531 of 2,084 Spielzeug niches · −6 vs the category median of 43
Market size
€241K/yr403K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
70%top-5 click share · 2 brands · 294 sellers

Flapen Score

Eiskönigin Adventskalender against its category

The dotted line is the Spielzeug average. Past it, Eiskönigin Adventskalender is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eiskönigin Adventskalender market on Amazon at a glance

Shoppers on Amazon Germany searched for Eiskönigin Adventskalender 403K times last year and spent an estimated €241K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €241K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
2.0%
Market size, estimated
€241Ka year
Peak month
November30.4× the quietest month
Top search term
lego frozen69K searches a year

02 · Price

A sale here is worth €30.46.

Listings sell for €30.46 on average, from €12.82 to €90.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €30.46 that is €3K to €8K a year per listing.

Average price
€30.46inside the $15 to $100 sweet spot
Price range
€12.82–€90.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,216 within Bau- & Konstruktionsspielzeug. It carries 1,134 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
87%
Out of stock, average day
0.4%
Average rank
#1,216in Bau- & Konstruktionsspielzeug
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
1,134per listing
Listings tracked
15

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Eiskönigin Adventskalender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

294

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Eiskönigin Adventskalender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 30.4×

Search terms

Top Eiskönigin Adventskalender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego frozen69K/yr
  • lego elsa52K/yr
  • lego eiskönigin54K/yr
  • elsa lego28K/yr
  • frozen lego25K/yr
  • lego anna und elsa18K/yr
  • eiskönigin lego15K/yr
  • lego disney frozen14K/yr
  • lego elsa schloss12K/yr
  • lego duplo elsa12K/yr

Reviews and returns

What reviews say buyers love and hate about Eiskönigin Adventskalender

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Spaß/Unterhaltungserlebnis”
19%of negative reviews mention “Anleitung/Benutzerhandbuch/Fehlerbehebung”
1.0%of orders come back
“schlechte Anleitung, frustrierend”
A buyer, on “Anleitung/Benutzerhandbuch/Fehlerbehebung”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eiskönigin Adventskalender questions

Answered from the same tracked data.