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Eishockey Schläger

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -73.2% this quarter, so Eishockey Schläger is a Maybe.

Flapen Score
51
51 / 100
Top 19% of 2,084 Spielzeug niches · +8 vs the category median of 43
Market size
€127K/yr341K searches / yr
90-day growth
-73.2%search demand this quarter
Competition
51%top-5 click share · 18 brands · 65 sellers

Flapen Score

Eishockey Schläger against its category

The dotted line is the Spielzeug average. Past it, Eishockey Schläger is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eishockey Schläger market on Amazon at a glance

Shoppers on Amazon Germany searched for Eishockey Schläger 341K times last year and spent an estimated €127K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb–Mar–Apr–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -73.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €127K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
-73.2%
Conversion, latest week
1.3%
Market size, estimated
€127Ka year
Peak month
March3.4× the quietest month
Top search term
hockeyschläger kinder44K searches a year

02 · Price

A sale here is worth €29.47.

Listings sell for €29.47 on average, from €9.38 to €62.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €29.47 that is €0 to €3K a year per listing.

Average price
€29.47inside the $15 to $100 sweet spot
Price range
€9.38–€62.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #129 within Sport & Outdoor. It carries 176 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
31%
Out of stock, average day
20.3%
Average rank
#129in Sport & Outdoor
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
176per listing
Listings tracked
29

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Eishockey Schläger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

65

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

20%

  • Brand 133%
  • Brand 214%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Eishockey Schläger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Eishockey Schläger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hockeyschläger kinder44K/yr
  • hockey schläger34K/yr
  • eishockey schläger107K/yr
  • hockey set kinder outdoor21K/yr
  • hockey schläger kinder10K/yr
  • streethockey schläger9K/yr
  • eishockey schläger kinder28K/yr
  • hockeyschläger6K/yr
  • streethockey schläger kinder8K/yr
  • streethockey set4K/yr

Reviews and returns

What reviews say buyers love and hate about Eishockey Schläger

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Haltbarkeit”
1.0%of orders come back
“Der Puck war allerdings schnell kaputt, für uns allerdings kein Problem”
A buyer, on “Haltbarkeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Eishockey Schläger questions

Answered from the same tracked data.