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Eisdiele Kinder Holz

Fail

The top 5 products take 80% of clicks, so Eisdiele Kinder Holz is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€272K/yr634K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
80%top-5 click share · 7 brands · 100 sellers

Flapen Score

Eisdiele Kinder Holz against its category

The dotted line is the Spielzeug average. Past it, Eisdiele Kinder Holz is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eisdiele Kinder Holz market on Amazon at a glance

Shoppers on Amazon Germany searched for Eisdiele Kinder Holz 634K times last year and spent an estimated €272K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €272K a year.

Searches, last 12 months
634K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
1.5%
Market size, estimated
€272Ka year
Peak month
November3.5× the quietest month
Top search term
melissa and doug254K searches a year

02 · Price

A sale here is worth €28.74.

Listings sell for €28.74 on average, from €16.28 to €47.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At €28.74 that is €43K to €57K a year per listing.

Average price
€28.74inside the $15 to $100 sweet spot
Price range
€16.28–€47.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
€43K–€57K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #256 within Spielzeugfiguren. It carries 3,746 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#256in Spielzeugfiguren
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
3,746per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Eisdiele Kinder Holz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

100

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • Brand 170%
  • Brand 213%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Eisdiele Kinder Holz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Eisdiele Kinder Holz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melissa and doug254K/yr
  • eisdiele kinder holz105K/yr
  • eisdiele kinder38K/yr
  • eis spielzeug für kinder27K/yr
  • eisladen kinder holz31K/yr
  • eisdiele22K/yr
  • melissa and doug eisdiele26K/yr
  • eisladen kinder14K/yr
  • eisladen11K/yr
  • eis spielzeug8K/yr

Reviews and returns

What reviews say buyers love and hate about Eisdiele Kinder Holz

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Spaß/Unterhaltungserlebnis”
25%of negative reviews mention “Haltbarkeit”
1.7%of orders come back
“Löffel kaputt”
A buyer, on “Haltbarkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eisdiele Kinder Holz questions

Answered from the same tracked data.