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Einkaufswagen Für Kinder

Fail

Demand is soft, at -36.9% this quarter, so Einkaufswagen Für Kinder is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€74K/yr251K searches / yr
90-day growth
-36.9%search demand this quarter
Competition
51%top-5 click share · 14 brands · 84 sellers

Flapen Score

Einkaufswagen Für Kinder against its category

The dotted line is the Spielzeug average. Past it, Einkaufswagen Für Kinder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einkaufswagen Für Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Einkaufswagen Für Kinder 251K times last year and spent an estimated €74K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
1.3%
Market size, estimated
€74Ka year
Peak month
December6.2× the quietest month
Top search term
einkaufswagen für kinder114K searches a year

02 · Price

A sale here is worth €23.14.

Listings sell for €23.14 on average, from €7.06 to €49.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €23.14 that is €0 to €2K a year per listing.

Average price
€23.14inside the $15 to $100 sweet spot
Price range
€7.06–€49.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #239 within Kaufläden & Zubehör. It carries 1,011 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
88%
Out of stock, average day
20.0%
Average rank
#239in Kaufläden & Zubehör
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
1,011per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Einkaufswagen Für Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

84

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

22%

  • Brand 132%
  • Brand 217%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Einkaufswagen Für Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Einkaufswagen Für Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einkaufswagen für kinder114K/yr
  • kinder einkaufswagen52K/yr
  • einkaufswagen kinder55K/yr
  • kindereinkaufswagen11K/yr
  • einkaufswagen kinder ab 3 jahre8K/yr
  • spielzeug einkaufswagen5K/yr
  • kaufladen einkaufswagen6K/yr

Reviews and returns

What reviews say buyers love and hate about Einkaufswagen Für Kinder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
32%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“Nicht kaufen geht schnell kaputt sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Einkaufswagen Für Kinder questions

Answered from the same tracked data.