Is einhorn puzzle profitable to sell on Amazon Germany?

The niche generates €248K/yr across 58 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -49.2%. Flapen's verdict: Skip it (45/100).

How competitive is the einhorn puzzle niche?

10 brands and 227 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in einhorn puzzle?

Top complaints mined from reviews: Qualität insgesamt, Defekt Material/Teile, Gesamtgröße. The return rate is 0.8%.

When does demand for einhorn puzzle peak?

Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 8.2× the quietest.

What does it cost to enter the einhorn puzzle niche?

Listings span €4.66–€21.85; the average listing price is €10.38 (sweet spot $15–$100). The average incumbent carries 922 reviews — the moat a new listing must climb.

einhorn puzzle

Skip it

Soft demand (-49.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Review moat

Good922.36

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€248K

€248K/yr · 700K searches

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay€4.66–€21.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.38

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-49.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, einhorn puzzle is a €248K/yr Amazon Germany market (700K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

einhorn puzzle market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: €208K–€260K; units × avg price
Conversion rate: 3.4%
Avg BSR: #466
Page quality: 0%
Prime: 100%
Sponsored: 48%
Out of stock: 2.5%
Avg brand age: 35 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

227

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

29%

Top 20: 65%

Open market

Ravensburger72%
Schmidt14%
Quokka3%
Clementoni3%
SYNARRY2%
CutteeyFyry2%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.2% search growth over the last 90 days.

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.2×

Open Trend

Top einhorn puzzle search terms

puzzle 100 teile161K/yr -52.0%2.8% conv.
puzzle ab 6113K/yr -46.3%2.1% conv.
puzzle 100 teile kinder50K/yr -59.5%3.4% conv.
puzzle ab 6 jahre für mädchen41K/yr -43.2%2.5% conv.
puzzle 6 jahre42K/yr -54.1%2.4% conv.
puzzle ab 6 jahre für jungen42K/yr -53.6%2.3% conv.
puzzle kinder ab 631K/yr -51.5%2.6% conv.
ravensburger puzzle 100 teile26K/yr -53.0%2.1% conv.
einhorn puzzle20K/yr -31.0%2.3% conv.
unicorn academy puzzle17K/yr -35.7%4.4% conv.

All search terms

Top einhorn puzzle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ravensburger Kinderpuzzle - 12004164 Unicorn Academy - Puzzle für Kinder ab 6 Jahren mit 100 Teilen im XXL-Format

Ravensburger€9.364.6★216 rev

Ravensburger Kinderpuzzle - 10951 Riff der Haie - Unterwasserwelt-Puzzle für Kinder ab 6 Jahren mit 100 Teilen im XXL-Format

Ravensburger€9.644.8★888 rev

Ravensburger Kinderpuzzle - 10957 Unter Dinosauriern - Dino-Puzzle für Kinder ab 6 Jahren mit 100 Teilen im XXL-Format

Ravensburger€8.324.8★3,540 rev

Ravensburger Kinderpuzzle - 10558 Fahrzeuge in der Stadt - Puzzle für Kinder ab 6 Jahren mit 100 Teilen im XXL-Format

Ravensburger€9.964.7★994 rev

Ravensburger Kinderpuzzle - 10775 Wage deinen Traum! - Disney Prinzessinnen-Puzzle für Kinder ab 6 Jahren mit 100 Teilen im XXL-Format

Ravensburger€7.914.8★617 rev

Newest

by launch date

Schmidt 56572 Die Maus Kinderpuzzle Camping 100 Teile

Schmidt€8.9316 rev

10mo ago

Ravensburger Kinderpuzzle - 12004164 Unicorn Academy - Puzzle für Kinder ab 6 Jahren mit 100 Teilen im XXL-Format

Ravensburger€9.36216 rev

1y ago

Ravensburger Kinderpuzzle - 12004163 Unicorn Academy - Puzzle für Kinder ab 5 Jahren mit 3x49 Teilen

Ravensburger€8.60174 rev

1y ago

Ravensburger - Weltkarten-Puzzle 100 XXL-Teile - Puzzles für Kinder ab 6 Jahren Lern- und Spaßspiele Geschenkideen

Ravensburger€13.25356 rev

3y ago

Ravensburger Kinderpuzzle 05654 - Magische Einhörner 4X 100 Teile Puzzle in Einer Box für Puzzle-Freunde und Einhorn-Fans ab 5 Jahren

Ravensburger€14.71178 rev

3y ago

What buyers say about einhorn puzzle

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis34%

“Super Puzzle”

Qualität insgesamt19%

“Super Qualität”

Geschenk Zweck8%

“Ideales Geschenk”

Sammlungsobjekte7%

“Schönes Puzzle”

Farbe6%

“Durch die vielen Farben und Kontraste auch für jüngere Kinder einfach und zu puzzeln”

Preis-Leistungs-Verhältnis6%

“Tolles Puzzle, toller Preis”

beworben Vs Tatsächliches Produkt6%

“Wie abgebildet”

Gesamtgröße3%

“Passt perfekt”

Design insgesamt3%

“Schönes Design,”

Korrekt Inhalt2%

“Auch die Altersempfehlung passt soweit auf der Verpackung”

What buyers complain about

Qualität insgesamt28%

“unzureichende Qualität”

Defekt Material/Teile18%

“Teil fehlt”

Gesamtgröße15%

“Kleines Puzzle”

Geschenk Zweck7%

“Echt Schade, wenn man es verschenken möchte”

Preis-Leistungs-Verhältnis5%

“ist teuer”

Produktzustand5%

“Nicht neu”

Dicke4%

“Dünner Karton, teilweise gebogen und geknickt”

Spaß/Unterhaltungserlebnis2%

“Dadurch hat sie leider schnell die Lust verloren, mit dem Set zu spielen”

Haftung/Klebrigkeit2%

“Klebestreifen bereits zertrennt”

Stärke2%

“Teilweise sehr dünn”

Top return reasons

Defekt Material/Teile43%

Geschenk Zweck19%

Gesamtgröße12%

beworben Vs Tatsächliches Produkt5%

Produktzustand3%

Qualität insgesamt3%

Haftung/Klebrigkeit3%

Gewicht schwer2%

Funktionalität insgesamt1%

Montage/Installation1%

Common questions

Is einhorn puzzle profitable to sell on Amazon Germany?: The niche generates €248K/yr across 58 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -49.2%. Flapen's verdict: Skip it (45/100).
How competitive is the einhorn puzzle niche?: 10 brands and 227 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in einhorn puzzle?: Top complaints mined from reviews: Qualität insgesamt, Defekt Material/Teile, Gesamtgröße. The return rate is 0.8%.
When does demand for einhorn puzzle peak?: Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 8.2× the quietest.
What does it cost to enter the einhorn puzzle niche?: Listings span €4.66–€21.85; the average listing price is €10.38 (sweet spot $15–$100). The average incumbent carries 922 reviews — the moat a new listing must climb.