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Einhorn Puzzle

Fail

Demand is soft, at -49.2% this quarter, so Einhorn Puzzle is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€248K/yr700K searches / yr
90-day growth
-49.2%search demand this quarter
Competition
29%top-5 click share · 10 brands · 227 sellers

Flapen Score

Einhorn Puzzle against its category

The dotted line is the Spielzeug average. Past it, Einhorn Puzzle is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einhorn Puzzle market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhorn Puzzle 700K times last year and spent an estimated €248K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 700K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €248K a year.

Searches, last 12 months
700K
Growth, 90 days vs prior 90
-49.2%
Conversion, latest week
3.4%
Market size, estimated
€248Ka year
Peak month
December8.2× the quietest month
Top search term
puzzle 100 teile161K searches a year

02 · Price

A sale here is worth €10.38.

Listings sell for €10.38 on average, from €4.66 to €21.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €10.38 that is €3K to €5K a year per listing.

Average price
€10.38under the $15 to $100 sweet spot
Price range
€4.66–€21.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #466 within Puzzles. It carries 922 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#466in Puzzles
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
922per listing
Listings tracked
58

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Einhorn Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

227

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

29%

Top 20: 65%

Open market

4%

  • Brand 172%
  • Brand 214%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

Einhorn Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Einhorn Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle 100 teile161K/yr
  • puzzle ab 6113K/yr
  • puzzle 100 teile kinder50K/yr
  • puzzle ab 6 jahre für mädchen41K/yr
  • puzzle 6 jahre42K/yr
  • puzzle ab 6 jahre für jungen42K/yr
  • puzzle kinder ab 631K/yr
  • ravensburger puzzle 100 teile26K/yr
  • einhorn puzzle20K/yr
  • unicorn academy puzzle17K/yr

Reviews and returns

What reviews say buyers love and hate about Einhorn Puzzle

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Spaß/Unterhaltungserlebnis”
28%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“unzureichende Qualität”
A buyer, on “Qualität insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Einhorn Puzzle questions

Answered from the same tracked data.