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Einhorn Kuscheltier Xxl

Fail

Shoppers spend an estimated $28K a year here, so Einhorn Kuscheltier Xxl is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€28K/yr34K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
57%top-5 click share · 17 brands · 32 sellers

Flapen Score

Einhorn Kuscheltier Xxl against its category

The dotted line is the Spielzeug average. Past it, Einhorn Kuscheltier Xxl is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einhorn Kuscheltier Xxl market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhorn Kuscheltier Xxl 34K times last year and spent an estimated €28K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
2.5%
Market size, estimated
€28Ka year
Peak month
December3.0× the quietest month
Top search term
einhorn kuscheltier groß17K searches a year

02 · Price

A sale here is worth €33.51.

Listings sell for €33.51 on average, from €11.76 to €55.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €33.51 that is €0 to €3K a year per listing.

Average price
€33.51inside the $15 to $100 sweet spot
Price range
€11.76–€55.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #1,358 within Plüsch-Spielzeug. It carries 679 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
21.9%
Average rank
#1,358in Plüsch-Spielzeug
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
679per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Einhorn Kuscheltier Xxl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

32

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

21%

  • Brand 120%
  • Brand 215%
  • Brand 314%
  • Brand 412%
  • Brand 510%
  • Brand 68%

Demand

Einhorn Kuscheltier Xxl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Einhorn Kuscheltier Xxl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einhorn kuscheltier groß17K/yr
  • einhorn kuscheltier xxl10K/yr
  • xxl einhorn2K/yr
  • riesen einhorn3K/yr
  • riesen einhorn kuscheltier xxl1K/yr

Reviews and returns

What reviews say buyers love and hate about Einhorn Kuscheltier Xxl

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Weiches Gefühl”
18%of negative reviews mention “beworben Vs Tatsächliches Produkt”
3.0%of orders come back
“Fotos führen in die Irre”
A buyer, on “beworben Vs Tatsächliches Produkt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Einhorn Kuscheltier Xxl questions

Answered from the same tracked data.