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Einhorn Kuscheltier

Maybe

Products sell for $17.82 on average, inside the sweet spot. But demand is soft, at -1.3% this quarter, so Einhorn Kuscheltier is a Maybe.

Flapen Score
52
52 / 100
Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 43
Market size
€155K/yr440K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
41%top-5 click share · 23 brands · 90 sellers

Flapen Score

Einhorn Kuscheltier against its category

The dotted line is the Spielzeug average. Past it, Einhorn Kuscheltier is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einhorn Kuscheltier market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhorn Kuscheltier 440K times last year and spent an estimated €155K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €155K a year.

Searches, last 12 months
440K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
2.0%
Market size, estimated
€155Ka year
Peak month
December2.8× the quietest month
Top search term
einhorn kuscheltier261K searches a year

02 · Price

A sale here is worth €17.82.

Listings sell for €17.82 on average, from €3.86 to €37.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €17.82 that is €2K to €4K a year per listing.

Average price
€17.82inside the $15 to $100 sweet spot
Price range
€3.86–€37.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #985 within Plüsch-Spielzeug. It carries 456 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
91%
Out of stock, average day
17.9%
Average rank
#985in Plüsch-Spielzeug
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
456per listing
Listings tracked
32

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Einhorn Kuscheltier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

90

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

41%

Top 20: 89%

Open market

36%

  • Brand 116%
  • Brand 214%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Einhorn Kuscheltier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Einhorn Kuscheltier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einhorn kuscheltier261K/yr
  • kuscheltier einhorn36K/yr
  • nici einhorn40K/yr
  • einhorn stofftier23K/yr
  • einhorn plüschtier25K/yr
  • einhorn kuscheltier klein13K/yr
  • plüsch einhorn13K/yr
  • plüschtier einhorn7K/yr
  • einhorn nici6K/yr
  • einhorn plüsch7K/yr

Reviews and returns

What reviews say buyers love and hate about Einhorn Kuscheltier

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Weiches Gefühl”
19%of negative reviews mention “beworben Vs Tatsächliches Produkt”
2.0%of orders come back
“Fotos führen in die Irre”
A buyer, on “beworben Vs Tatsächliches Produkt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Einhorn Kuscheltier questions

Answered from the same tracked data.