einhorn kreide
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Good1,028.34avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.05–€30.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.30avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€74K€74K/yr · 352K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, einhorn kreide is a €74K/yr Amazon Germany market (352K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
einhorn kreide market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- €82K–€103K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #316
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 51%
- Out of stock
- 4.8%
- Avg brand age
- 37 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
150
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
35%
Top 20: 71%
Open market
5%
- Djeco43%
- folia26%
- Eberhard Faber12%
- Janod10%
- Ars Edition1%
- Xionghonglong1%
- Open — no brand owns it (5 brands, 5%)
Demand
Weekly Amazon search volume, last 15 weeks — -24.2% search growth over the last 90 days.Top einhorn kreide search terms
- djeco146K/yr
- folia61K/yr
- djeco basteln28K/yr
- folia bastelset24K/yr
- djeco basteln ab 625K/yr
- djeco basteln ab 812K/yr
- einhorn kreide11K/yr
- glitzerkreide4K/yr
- straßenkreide glitzer4K/yr
- djeco spiele5K/yr
Top einhorn kreide products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Folia 380509 - Einhorn Straßenmalkreide für Kinder 5 Stück in Regenbogenfarben Unicorn Kreide im Horn-Design
folia€4.324.3★217 rev
Djeco Star Trek Attack Wing: Romulan Drone Ship Card Pack Wave 1 - English
Djeco€7.504.6★223 rev
DJECO Mosaik-Box EL Lied der Meerjungfrauen (39423) Mehrfarbig (1)
Djeco€18.084.5★155 rev
Djeco Kreativ Set Sticker Create animals mit 4 Vorlagen tierischen Aufklebern
Djeco€6.204.6★381 rev
Eberhard Faber 526560 - Straßenkreide Glitzer Einhorn 6 leuchtende Farben Straßenmalkreide mit Glitzereffekt
Eberhard Faber€5.314.6★13,355 rev
Newest
by launch date
PUSTEFIX MALEFIX Einhorn Straßenmalkreide 6er Doppelpack
PUSTEFIX€12.4435 rev
5er-Pack Bunte Einhorn Straßenmalkreide Glitzer Strassenkreiden Kinder Strassenmalkreide Malkreide Straße Waschbare Ungiftig Große Kreidestücke Für Bunte Kunstwerke Auf Asphalt Straßen Und Gehwegen
Xionghonglong€6.8513 rev
ARTISTA 9342961 Bastelset Glitzerfensterbilder Unterwasserwelt Kreativset in praktischer Aufbewahrungsbox DIY-Kit für Kinder ab 6 Jahre
ARTISTA€9.637 rev
Djeco Modisch im Labor mit buntem Spiel für Kinder ab 7 Jahren
Djeco€27.876 rev
Folia 380509 - Einhorn Straßenmalkreide für Kinder 5 Stück in Regenbogenfarben Unicorn Kreide im Horn-Design
folia€4.32217 rev
Trending
90-day click momentumPUSTEFIX MALEFIX Einhorn Straßenmalkreide 6er Doppelpack
PUSTEFIX€12.444.7★
ARTISTA 9342961 Bastelset Glitzerfensterbilder Unterwasserwelt Kreativset in praktischer Aufbewahrungsbox DIY-Kit für Kinder ab 6 Jahre
ARTISTA€9.634.6★
Djeco A&C- Geschicklichkeitsspiele Mehrfarbig M (37976)
Djeco€14.684.4★
Eberhard Faber 526504 - Straßenkreide Glitzer 6 leuchtenden Farben Straßenmalkreide im Kartonetui
Eberhard Faber€4.204.6★
EBERHARD FABER- Straßenkreide Glitzer 20er Eimer
Eberhard Faber€4.254.6★
What buyers say about einhorn kreide
What buyers praise and complain about, mined from review topics.What buyers love
“Super Spiel”
“Glitter wunderbar”
“Schöne Geschenk Idee für Kinder”
“Super Produkt”
“der Preis absolut fair.”
“einfach zu verstehen”
“ideal für Reisen”
“Glitter wunderbar”
“Passt”
“Das Basteln macht sehr viel Spaß”
What buyers complain about
“Farbliche Katastrophe”
“Gib lieber mehr Geld aus”
“Wenig Glitzer”
“Tolle Idee, nicht optimal umgesetzt in der Qualität”
“Was aber echt irreführend ist ist der Ausdruck Glitzer”
“Malt nicht schön und unhandlich”
“So macht das keinen Spaß”
“nicht unbedingt umweltfreundlich”
“trotzdem klebt die Folie oft so fest, dass man die Figur kaputt reißt.”
“Es sieht leider sehr schlecht aus, um es zu verschenken”
Top return reasons
Common questions
- Is einhorn kreide profitable to sell on Amazon Germany?
- The niche generates €74K/yr across 53 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the einhorn kreide niche?
- 11 brands and 150 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in einhorn kreide?
- Top complaints mined from reviews: Farbe, Preis-Leistungs-Verhältnis, Helligkeit/Glanz/Glühen. The return rate is 0.4%.
- What does it cost to enter the einhorn kreide niche?
- Listings span €3.05–€30.76; the average listing price is €10.30 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.