Skip to content

Einhorn Kreide

Fail

Demand is soft, at -24.2% this quarter, so Einhorn Kreide is a Fail.

Flapen Score
42
42 / 100
Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size
€74K/yr352K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
35%top-5 click share · 11 brands · 150 sellers

Flapen Score

Einhorn Kreide against its category

The dotted line is the Spielzeug average. Past it, Einhorn Kreide is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einhorn Kreide market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhorn Kreide 352K times last year and spent an estimated €74K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months
352K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
2.1%
Market size, estimated
€74Ka year
Top search term
djeco146K searches a year

02 · Price

A sale here is worth €10.30.

Listings sell for €10.30 on average, from €3.05 to €30.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €10.30 that is €0 to €1K a year per listing.

Average price
€10.30under the $15 to $100 sweet spot
Price range
€3.05–€30.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #316 within Kunst & Handwerk. It carries 1,028 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
89%
Out of stock, average day
4.8%
Average rank
#316in Kunst & Handwerk
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,028per listing
Listings tracked
53

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Einhorn Kreide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

11 rising

Sellers

150

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

35%

Top 20: 71%

Open market

5%

  • Brand 143%
  • Brand 226%
  • Brand 312%
  • Brand 410%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (5 brands, 5%)

Demand

Einhorn Kreide search demand

Weekly searches over the year. Pick a range.

9K7KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Einhorn Kreide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • djeco146K/yr
  • folia61K/yr
  • djeco basteln28K/yr
  • folia bastelset24K/yr
  • djeco basteln ab 625K/yr
  • djeco basteln ab 812K/yr
  • einhorn kreide11K/yr
  • glitzerkreide4K/yr
  • straßenkreide glitzer4K/yr
  • djeco spiele5K/yr

Reviews and returns

What reviews say buyers love and hate about Einhorn Kreide

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Spaß/Unterhaltungserlebnis”
16%of negative reviews mention “Farbe”
0.4%of orders come back
“Farbliche Katastrophe”
A buyer, on “Farbe”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Einhorn Kreide questions

Answered from the same tracked data.