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Einhorn Haarreif

Fail

Demand is soft, at -74.5% this quarter, so Einhorn Haarreif is a Fail.

Flapen Score
49
49 / 100
Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43
Market size
€38K/yr120K searches / yr
90-day growth
-74.5%search demand this quarter
Competition
41%top-5 click share · 27 brands · 40 sellers

Flapen Score

Einhorn Haarreif against its category

The dotted line is the Spielzeug average. Past it, Einhorn Haarreif is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einhorn Haarreif market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhorn Haarreif 120K times last year and spent an estimated €38K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-74.5%
Conversion, latest week
3.5%
Market size, estimated
€38Ka year
Peak month
February8.8× the quietest month
Top search term
einhorn haarreif kinder32K searches a year

02 · Price

A sale here is worth €8.99.

Listings sell for €8.99 on average, from €4.87 to €32.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €8.99 that is €0 to €899 a year per listing.

Average price
€8.99under the $15 to $100 sweet spot
Price range
€4.87–€32.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€899
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #846 within Haarschmuck. It carries 141 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
18.0%
Average rank
#846in Haarschmuck
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
141per listing
Listings tracked
34

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Einhorn Haarreif products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

40

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

41%

Top 20: 84%

Open market

38%

  • Brand 124%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Einhorn Haarreif search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 8.8×

Search terms

Top Einhorn Haarreif search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einhorn haarreif kinder32K/yr
  • einhorn haarreif39K/yr
  • einhorn horn9K/yr
  • einhorn haarreif erwachsene24K/yr
  • haarreif einhorn8K/yr
  • einhornhaarreif mädchen5K/yr
  • einhorn haarreifen4K/yr

Reviews and returns

What reviews say buyers love and hate about Einhorn Haarreif

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Geschenk Zweck”
19%of negative reviews mention “Haltbarkeit”
1.3%of orders come back
“Hält nicht”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Einhorn Haarreif questions

Answered from the same tracked data.