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Eilik

brand-locked demand (top 5 brands take 100% of clicks) — Eilik doesn't clear our bar today.

Flapen Score

28
Skip it

Ranks 1,984 of 2,084 Spielzeug niches · −15 vs the category median of 43

Market size 14Growth 12Conversion 16Competition 7Returns 24Price range 67Avg price 78Brand share 0Review moat 69Quality gap 83
This niche Category average · 2,084 niches

Is Eilik profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Eilik is a €58K/yr Amazon Germany market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 28/100.

Eilik: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.3% over the last 90 days and 1.2% of searches end in a purchase.

€58K

revenue / yr

Units sold / yr750
Search volume / yr-25.3%52K
Conversion rate1.2%
Avg price€90.43

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 8
Top-5 product click share92%
Open market0%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement88%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews733

Top Eilik products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

€0€9K€17K€26K€35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • ENERGIZE LAB77%
  • Eilik21%
  • Gaga city3%

Eilik demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR1.2%Products8Brands3Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews733Avg BSR#110
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.5×

Top Eilik search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eilik robot24K/yr
  • eilik20K/yr
  • elik3K/yr
  • elik robot4K/yr

What reviews say buyers love and hate about Eilik

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Spaß/Unterhaltungserlebnis38%

Wir sind gespannt wie lange der Roboter für die Kinder interessant bleibt

Geschenk Zweck12%

Super Geschenk

Qualität insgesamt12%

auch die Qualität ist sehr gut.

Design insgesamt7%

Naja, niedlich und innovativ

beworben Vs Tatsächliches Produkt7%

Es ist so, wie ich es erwartet habe

What buyers complain about

93% of reviews
Preis-Leistungs-Verhältnis36%

Geldverschwendung – stark beschädigte Ware erhalten

Haltbarkeit9%

Leider genau nach eine Monat unbrauchbar und kaputt

Spaß/Unterhaltungserlebnis9%

Spaßfaktor hält aber nicht lange.

Produktzustand9%

Die Ware kam offensichtlich gebraucht und völlig zerkratzt an, dazu noch in einer katastrophalen Verpackung

Geräuschpegel9%

ist etwas laut

Eilik return rate & reasons

Why buyers send it back, as a share of all return requests.

5.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
33%
2Preis-Leistungs-Verhältnis
10%
3Konnektivität – insgesamt
9%
4Geräuschpegel
8%
5beworben Vs Tatsächliches Produkt
5%

Common Eilik questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eilik 28/100 on Amazon Germany — Skip it. The niche generates €58K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.3% over the last 90 days.
Search demand for Eilik on Amazon Germany peaks in Aug–Nov–Dec, where the busiest month runs 3.5× the quietest.