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Drohne

Maybe

Shoppers spend an estimated $16.7M a year here. But prices span $28.14–$878.50, mostly outside the sweet spot, so Drohne is a Maybe.

Flapen Score
50
50 / 100
Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43
Market size
€16.7M/yr7.7M searches / yr
90-day growth
+19.6%search demand this quarter
Competition
46%top-5 click share · 13 brands · 345 sellers

Flapen Score

Drohne against its category

The dotted line is the Spielzeug average. Past it, Drohne is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drohne market on Amazon at a glance

Shoppers on Amazon Germany searched for Drohne 7.7M times last year and spent an estimated €16.7M. The top 5 brands take 90% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 7.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €16.7M a year.

Searches, last 12 months
7.7M
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
0.8%
Market size, estimated
€16.7Ma year
Peak month
December2.0× the quietest month
Top search term
dji1.4M searches a year

02 · Price

A sale here is worth €263.10.

Listings sell for €263.10 on average, from €28.14 to €878.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At €263.10 that is €789K to €1.1M a year per listing.

Average price
€263.10above the $15 to $100 sweet spot
Price range
€28.14–€878.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
€789K–€1.1M
Returns
5.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #96 within Ferngesteuerte Spielzeuge & Zubehör. It carries 1,824 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
92%
Out of stock, average day
8.7%
Average rank
#96in Ferngesteuerte Spielzeuge & Zubehör
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
1,824per listing
Listings tracked
39

04 · Newcomers

23 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
23Amazon's first-year sales bar
Average brand age
27 months

Products

Top Drohne products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

€0€668K€1.3M€2.0M€2.7M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

345

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 80%

Open market

8%

  • DJI78%
  • PLEGBLE5%
  • FAKJANK3%
  • NAFYRE2%
  • Potensic2%
  • Korffe2%
  • Open — no brand owns it (7 brands, 8%)

Demand

Drohne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Drohne search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dji1.4M/yr
  • drohne1.3M/yr
  • drohne mit kamera 4k821K/yr
  • dji drohne518K/yr
  • drone423K/yr
  • dji mini 4k382K/yr
  • drohne mit kamera383K/yr
  • dji mini 4 pro555K/yr
  • dji neo411K/yr
  • dji mini229K/yr

Reviews and returns

What reviews say buyers love and hate about Drohne

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Akkulaufzeit”
5.4%of orders come back
“Akkus sind totaler Müll”
A buyer, on “Akkulaufzeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Drohne questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data