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50

drohne

Worth a look

Shows a $16.7M/yr market, but prices mostly outside the sweet spot ($28.14–$878.50) keeps it on the watch list.

Market size 100Growth 50Conversion 10Competition 64Returns 23Price range 8Avg price 36Brand share 24Review moat 47Quality gap 76

Market size

Incredible€16.7M

€16.7M/yr · 7.7M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+19.6%

90-day search growth — must beat 0% to launch

Review moat

Okay1,823.82

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€263.10

avg listing price — sweet spot $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad€28.14–€878.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, drohne is a €16.7M/yr Amazon Germany market (7.7M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

drohne market data

Units sold / yr
60K–80K
avg 3,000–4,000/product
Revenue / yr
€15.8M–€21.0M
units × avg price
Conversion rate
0.8%
Avg BSR
#96
Page quality
0%
Prime
92%
Sponsored
95%
Out of stock
8.7%
Avg brand age
27 months
Avg seller age
186 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

345

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

46%

Top 20: 80%

Open market

8%

  • DJI78%
  • PLEGBLE5%
  • FAKJANK3%
  • NAFYRE2%
  • Potensic2%
  • Korffe2%
  • Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.6% search growth over the last 90 days.
350K250KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.0×

Top drohne search terms

  • dji1.4M/yr
  • drohne1.3M/yr
  • drohne mit kamera 4k821K/yr
  • dji drohne518K/yr
  • drone423K/yr
  • dji mini 4k382K/yr
  • drohne mit kamera383K/yr
  • dji mini 4 pro555K/yr
  • dji neo411K/yr
  • dji mini229K/yr
All search terms

Top drohne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€668K8%€1.3M12%€2.0M16%€2.7M101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about drohne

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt14%

“Excellent quality”

Benutzerfreundlichkeit14%

“Leicht zu verbinden mit dem Handy”

Preis-Leistungs-Verhältnis11%

“Preis/Leistung - super”

Spaß/Unterhaltungserlebnis9%

“Damit macht das Ganze nochmal mehr Spaß: Du kannst super spontan starten – und wenn du „richtig“ fliegen und framen willst, ist die Steuerung über die RC2 einfach deutlich angenehmer als nur übers Handy”

Bild/Bildklarheit5%

“Ideal für gestochen scharfe Fotos”

Videoqualität5%

“Super Videos super Bilder alles super”

beworben Vs Tatsächliches Produkt4%

“Macht seinen Job”

Akkulaufzeit3%

“- Drei Akkus im Combo-Set ermöglichen längere Sessions”

Gewicht leicht3%

“Trotz ihres geringen Gewichts”

Helligkeit/Glanz/Glühen2%

“Die LED-Lichter sehen cool aus”

What buyers complain about

Akkulaufzeit13%

“Akkus sind totaler Müll”

Haltbarkeit9%

“Defekt nach 2 Minuten – Sehr schlechte Qualität”

Qualität insgesamt9%

“ein völlig unreiftes Produkt”

Funktionalität insgesamt7%

“Sporadische Abstürze, nicht mehr steuerbar”

Software/Anwendung6%

“die App manchmal hängt,”

Konnektivität – insgesamt5%

“Verbindungsabbrüche”

Preis-Leistungs-Verhältnis5%

“150 € für den Müll”

Aufladen3%

“lassen sich nicht mehr laden.”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“Handbuch schlecht - Drohne gut”

Produktzustand2%

“Defekte Gebrauchte Ware”

Top return reasons

Funktionalität insgesamt18%
Defekt Material/Teile11%
Konnektivität – insgesamt7%
Akkulaufzeit5%
Qualität insgesamt5%
Gesamtgröße5%
Kompatibilität – insgesamt5%
Produktzustand4%
Preis-Leistungs-Verhältnis4%
beworben Vs Tatsächliches Produkt3%

Common questions

Is drohne profitable to sell on Amazon Germany?
The niche generates €16.7M/yr across 39 tracked products. 23 of 24 products launched in the last 360 days are still selling. 90-day search growth is +19.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the drohne niche?
13 brands and 345 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in drohne?
Top complaints mined from reviews: Akkulaufzeit, Haltbarkeit, Qualität insgesamt. The return rate is 5.4% — above our launch gate.
When does demand for drohne peak?
Demand peaks in Jul–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the drohne niche?
Listings span €28.14–€878.50; the average listing price is €263.10 (sweet spot $15–$100). The average incumbent carries 1,824 reviews — the moat a new listing must climb.