Is Drachenei profitable to sell on Amazon Germany?

Flapen scores Drachenei 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €166K a year across 34 tracked products. 1 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -17.8% in the last 90 days.

How competitive is the Drachenei niche on Amazon Germany?

20 brands and 22 sellers compete in Drachenei on Amazon Germany. The top 5 Drachenei products take 46% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Drachenei?

Drachenei buyers on Amazon Germany complain most about Haltbarkeit, Gesamtgröße, and Qualität insgesamt. An estimated 1.5% of orders come back.

When does demand for Drachenei peak?

Search demand for Drachenei on Amazon Germany peaks in Mar–Apr, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Drachenei niche?

Drachenei sells for €12.13 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.30 to €21.23. The average product has 398 reviews, the count a new listing must catch up to.

Drachenei

Maybe

An estimated 1.5% of orders come back. But demand is soft, at -17.8% this quarter, so Drachenei is a Maybe.

Flapen Score: 52
52 / 100Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 43
Market size: €166K/yr689K searches / yr
90-day growth: -17.8%search demand this quarter
Competition: 46%top-5 click share · 20 brands · 22 sellers

Flapen Score

Drachenei against its category

The dotted line is the Spielzeug average. Past it, Drachenei is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Drachenei market on Amazon at a glance

Shoppers on Amazon Germany searched for Drachenei 689K times last year and spent an estimated €166K. The top 5 brands take 62% of clicks. Demand peaks in Mar–Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 689K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €166K a year.

Searches, last 12 months: 689K
Growth, 90 days vs prior 90: -17.8%
Conversion, latest week: 2.0%
Market size, estimated: €166Ka year
Peak month: April3.0× the quietest month
Top search term: 3d drache141K searches a year

02 · Price

A sale here is worth €12.13.

Listings sell for €12.13 on average, from €5.30 to €21.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €12.13 that is €6K to €9K a year per listing.

Average price: €12.13under the $15 to $100 sweet spot
Price range: €5.30–€21.23
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: €6K–€9K
Returns: 1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #63 within Party- & Scherzartikel. It carries 398 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 97%
Out of stock, average day: 19.4%
Average rank: #63in Party- & Scherzartikel
Average rating: 4.24 starsAmazon Germany average 4.37 stars
Average reviews: 398per listing
Listings tracked: 34

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 1Amazon's first-year sales bar
Average brand age: 27 months

Products

Top Drachenei products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

46%

Top 20: 87%

Open market

33%

Brand 121%
Brand 216%
Brand 312%
Brand 48%
Brand 55%
Brand 65%

Demand

Drachenei search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr · busiest ÷ quietest = 3.0×

Search terms

Top Drachenei search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

3d drache141K/yr +17.0%1.3% conv.
drachenei141K/yr -45.9%2.1% conv.
3d drachen49K/yr +10.6%1.0% conv.
drachen spielzeug54K/yr -22.1%0.3% conv.
drachen figuren44K/yr -8.4%0.1% conv.
3d drache im ei43K/yr -50.5%1.9% conv.
drachen ei30K/yr -28.1%1.5% conv.
dracheneier 3d13K/yr +66.9%2.5% conv.
dracheneier29K/yr -42.2%2.1% conv.
drache 3d druck18K/yr +18.9%1.4% conv.

Reviews and returns

What reviews say buyers love and hate about Drachenei

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Farbe”

26%of negative reviews mention “Haltbarkeit”

1.5%of orders come back

“Haltbarkeit fraglich”

A buyer, on “Haltbarkeit”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Drachenei questions

Answered from the same tracked data.

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