Drachen Spielzeug

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months

466K

Growth, 90 days vs prior 90

-22.9%

Conversion, latest week

1.1%

Market size, estimated

€73Ka year

Peak month

September2.4× the quietest month

Top search term

dragons131K searches a year

Listings sell for €14.20 on average, from €3.20 to €45.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €14.20 that is €1K to €4K a year per listing.

Average price

€14.20under the $15 to $100 sweet spot

Price range

€3.20–€45.51

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

€1K–€4K

Returns

1.1%of orders · Amazon Germany median 1.1%

67% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #181 within Spielzeugfiguren. It carries 1,205 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

98%

Out of stock, average day

0.4%

Average rank

#181in Spielzeugfiguren

Average rating

4.54 starsAmazon Germany average 4.37 stars

Average reviews

1,205per listing

Listings tracked

45

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months