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55

drachen bastelset

Worth a look

Shows low returns (0.9%), but a small market ($6K/yr) keeps it on the watch list.

Market size 2Growth 51Conversion 15Competition 79Returns 96Price range 65Avg price 60Brand share 76Review moat 80Quality gap 65

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great406.85

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€6.55–€30.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€13.14

avg listing price — sweet spot $15–$100

Growth

Good+21.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€6K

€6K/yr · 39K searches

According to Flapen's Amazon Germany niche tracking, drachen bastelset is a €6K/yr Amazon Germany market (39K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

drachen bastelset market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€16K–€20K
units × avg price
Conversion rate
1.2%
Avg BSR
#245
Page quality
0%
Prime
81%
Sponsored
70%
Out of stock
10.4%
Avg brand age
36 months
Avg seller age
200 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

66

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

36%

Top 20: 89%

Open market

36%

  • Baker Ross25%
  • HABA11%
  • SGftre11%
  • Mint's Colorful Life7%
  • SES Creative5%
  • UNICRAFTALE5%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +21.5% search growth over the last 90 days.
3K2KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.2×

Top drachen bastelset search terms

  • drachen basteln11K/yr
  • drachen bastelset24K/yr
  • drachen bausatz4K/yr
All search terms

Top drachen bastelset products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1846%€3679%€55112%€7341101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about drachen bastelset

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis23%

“Eine schöne Beschäftigung für Kinder”

Geschenk Zweck16%

“Schöne Geschenkidee”

Qualität insgesamt13%

“Die Qualität ist gut, das Preis-Leistungs-Verhältnis ist top, klare Kaufempfehlung”

beworben Vs Tatsächliches Produkt7%

“Stimmt mit der Beschreibung überein”

Benutzerfreundlichkeit6%

“Leicht zu bedienen”

Stärke5%

“bleiben stabil in der Luft.”

Gravur/Malerei/Sublimieren5%

“Fliegen stabil und lassen sich schön bemalen”

Papierqualität5%

“Die Papierdrachen sind auf große Zustimmung gestoßen”

Preis-Leistungs-Verhältnis4%

“Für den Preis klasse”

Design insgesamt3%

“Tolles Design, interessante Flugkörper”

What buyers complain about

Haltbarkeit17%

“dann noch kaputt”

Montage/Installation17%

“Vom Zusammenbau schwierig”

beworben Vs Tatsächliches Produkt17%

“Reklamation ging nur mit zurückschicken, da es schon für Kindergeburtstag verwendet wurde, kam zurück senden nicht in Frage”

Farbe17%

“allerdings hält die Farbe nicht”

Spaß/Unterhaltungserlebnis6%

“Das macht eher weniger Spaß”

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

“Die Anleitungen sind, zumindest für Bastelunbegabte Kinder, schwierig alleine umzusetzen”

Schweißresistenz3%

“ein bisschen mehr Schweiß”

Top return reasons

Gesamtgröße18%
Gewicht schwer10%
beworben Vs Tatsächliches Produkt8%
Papierqualität8%
Qualität insgesamt7%
Geschenk Zweck6%
Kompatibilität – insgesamt6%
Defekt Material/Teile5%
bindungsqualität/qualität der bindung4%
Abdeckung Qualität4%

Common questions

Is drachen bastelset profitable to sell on Amazon Germany?
The niche generates €6K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the drachen bastelset niche?
18 brands and 66 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in drachen bastelset?
Top complaints mined from reviews: Haltbarkeit, Montage/Installation, beworben Vs Tatsächliches Produkt. The return rate is 0.9%.
When does demand for drachen bastelset peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 12.2× the quietest.
What does it cost to enter the drachen bastelset niche?
Listings span €6.55–€30.99; the average listing price is €13.14 (sweet spot $15–$100). The average incumbent carries 407 reviews — the moat a new listing must climb.