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Donut Schwimmring

Maybe

Search demand grew >1,000% this quarter. But prices span $5.60–$14.61, mostly outside the sweet spot, so Donut Schwimmring is a Maybe.

Flapen Score
53
53 / 100
Top 15% of 2,084 Spielzeug niches · +10 vs the category median of 43
Market size
€28K/yr74K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
63%top-5 click share · 10 brands · 97 sellers

Flapen Score

Donut Schwimmring against its category

The dotted line is the Spielzeug average. Past it, Donut Schwimmring is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donut Schwimmring market on Amazon at a glance

Shoppers on Amazon Germany searched for Donut Schwimmring 74K times last year and spent an estimated €28K. The top 5 brands take 83% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.4%
Market size, estimated
€28Ka year
Peak month
July45.8× the quietest month
Top search term
donut schwimmring32K searches a year

02 · Price

A sale here is worth €8.43.

Listings sell for €8.43 on average, from €5.60 to €14.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €8.43 that is €843 to €2K a year per listing.

Average price
€8.43under the $15 to $100 sweet spot
Price range
€5.60–€14.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€843–€2K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #63 within Sport & Outdoor. It carries 1,584 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
19.2%
Average rank
#63in Sport & Outdoor
Average rating
4.06 starsAmazon Germany average 4.37 stars
Average reviews
1,584per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Donut Schwimmring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

97

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

11%

  • Brand 123%
  • Brand 220%
  • Brand 315%
  • Brand 412%
  • Brand 511%
  • Brand 67%
  • Open — no brand owns it (4 brands, 11%)

Demand

Donut Schwimmring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 45.8×

Search terms

Top Donut Schwimmring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donut schwimmring32K/yr
  • pool donut7K/yr
  • schwimmring donut8K/yr
  • schwimm donut7K/yr
  • donut pool5K/yr
  • schwimmdonut erwachsene4K/yr
  • schwimmreifen donut6K/yr
  • luftmatratze donut3K/yr
  • schwimmdonut2K/yr

Reviews and returns

What reviews say buyers love and hate about Donut Schwimmring

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gesamtgröße”
28%of negative reviews mention “Gesamtgröße”
0.9%of orders come back
“unterschiedlich groß”
A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Donut Schwimmring questions

Answered from the same tracked data.