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Dominosteine

Maybe

The top 5 brands take only 51% of clicks. But demand is soft, at -41.6% this quarter, so Dominosteine is a Maybe.

Flapen Score
55
55 / 100
Top 11% of 2,084 Spielzeug niches · +12 vs the category median of 43
Market size
€215K/yr369K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
38%top-5 click share · 23 brands · 133 sellers

Flapen Score

Dominosteine against its category

The dotted line is the Spielzeug average. Past it, Dominosteine is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dominosteine market on Amazon at a glance

Shoppers on Amazon Germany searched for Dominosteine 369K times last year and spent an estimated €215K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €215K a year.

Searches, last 12 months
369K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
3.3%
Market size, estimated
€215Ka year
Peak month
December4.0× the quietest month
Top search term
dominosteine156K searches a year

02 · Price

A sale here is worth €17.87.

Listings sell for €17.87 on average, from €3.86 to €43.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €17.87 that is €4K to €9K a year per listing.

Average price
€17.87inside the $15 to $100 sweet spot
Price range
€3.86–€43.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #239 within Bau- & Konstruktionsspielzeug. It carries 706 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
97%
Out of stock, average day
4.2%
Average rank
#239in Bau- & Konstruktionsspielzeug
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
706per listing
Listings tracked
37

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Dominosteine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

133

Top-5 brand share

51%

Top 20: 97%

Top-5 click share

38%

Top 20: 79%

Open market

42%

  • Brand 113%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Dominosteine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Dominosteine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dominosteine156K/yr
  • domino76K/yr
  • domino spiel83K/yr
  • domini14K/yr
  • domino steine10K/yr
  • dominosteine holz9K/yr
  • dominosteine kinder6K/yr
  • dominos4K/yr
  • domino day3K/yr
  • dominosteine spiel4K/yr

Reviews and returns

What reviews say buyers love and hate about Dominosteine

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Spaß/Unterhaltungserlebnis”
19%of negative reviews mention “Qualität insgesamt”
1.6%of orders come back
“Spielzeug als Schrott”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dominosteine questions

Answered from the same tracked data.