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Disney Lorcana

brand-locked demand (top 5 brands take 99% of clicks) — Disney Lorcana doesn't clear our bar today.

Flapen Score

48
Skip it

Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43

Market size 25Growth 25Conversion 12Competition 77Returns 97Price range 76Avg price 95Brand share 2Review moat 97Quality gap 47
This niche Category average · 2,084 niches

Is Disney Lorcana profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Disney Lorcana is a €100K/yr Amazon Germany market (304K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Disney Lorcana: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.6% over the last 90 days and 0.9% of searches end in a purchase.

€100K

revenue / yr

Units sold / yr6K
Search volume / yr-0.6%304K
Conversion rate0.9%
Avg price€35.46

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 146
Top-5 product click share38%
Open market1%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement25%
New entrants (1y)16· 8 succeeded
Avg rating4.5★
Avg reviews63

Top Disney Lorcana products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

146

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

38%

Top 20: 85%

Open market

0%

  • Ravensburger81%
  • BB-Toy-Trades9%
  • DrisoCard6%
  • BA-Yugiohshop2%
  • LYNX1%
  • cardcosmos1%

Disney Lorcana demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume304KCVR0.9%Products36Brands6Top 5 Brands99%OOS Rate7.3%Rating4.5★Reviews63Avg BSR#495
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top Disney Lorcana search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lorcana167K/yr
  • disney lorcana45K/yr
  • lorcana starter deck24K/yr
  • lorcana karten12K/yr
  • lorcana booster deutsch14K/yr
  • disney lorcana starterset deutsch6K/yr
  • disney sammelkarten6K/yr
  • lorcana deutsch6K/yr
  • disney karten4K/yr
  • lorcana booster5K/yr

What reviews say buyers love and hate about Disney Lorcana

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Sammlungsobjekte26%

Aber für Sammler und Liebhaber möglichst großer Vielfalt sind andere Trading Card Games deutlich "befriedigender" konzipiert.

Eignung Anfänger16%

Super Set für den Einstieg

Qualität insgesamt15%

Top Ware

Geschenk Zweck6%

macht optisch einiges her – da macht das Verschenken oder auch das Behalten gleich doppelt Spaß.

Spaß/Unterhaltungserlebnis6%

Spiel macht selbst Erwachsenen Spaß

What buyers complain about

94% of reviews
Preis-Leistungs-Verhältnis67%

Für den Preis ein echter Flop

Dicke11%

Könnte gerne noch dicker sein

Ethischer Handel/Fairer Handel11%

Betrug

Geruch6%

Sobald man den Ordner aufmacht, kommt einem dieser typische Plastikgeruch aus der Kindheit entgegen, wie z. B. von aufblasbaren Bällen, oder Planschbecken

Disney Lorcana return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Materialqualität
19%
2Geschenk Zweck
15%
3Geruch
15%
4Spaß/Unterhaltungserlebnis
8%
5Defekt Material/Teile
8%

Common Disney Lorcana questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Disney Lorcana 48/100 on Amazon Germany — Skip it. The niche generates €100K/yr across 36 tracked products. 8 of 16 products launched in the last 360 days are still selling. Search demand moved -0.6% over the last 90 days.
Search demand for Disney Lorcana on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.5× the quietest.