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disney lorcana

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 25Conversion 12Competition 77Returns 97Price range 76Avg price 95Brand share 2Review moat 97Quality gap 47

Review moat

Incredible62.58

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible€35.46

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Great€5.58–€116.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€100K

€100K/yr · 304K searches

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, disney lorcana is a €100K/yr Amazon Germany market (304K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

disney lorcana market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
€177K–€213K
units × avg price
Conversion rate
0.9%
Avg BSR
#495
Page quality
0%
Prime
53%
Sponsored
25%
Out of stock
7.3%
Avg brand age
31 months
Avg seller age
185 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

6 falling

Sellers

146

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

38%

Top 20: 85%

Open market

0%

  • Ravensburger81%
  • BB-Toy-Trades9%
  • DrisoCard6%
  • BA-Yugiohshop2%
  • LYNX1%
  • cardcosmos1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top disney lorcana search terms

  • lorcana167K/yr
  • disney lorcana45K/yr
  • lorcana starter deck24K/yr
  • lorcana karten12K/yr
  • lorcana booster deutsch14K/yr
  • disney lorcana starterset deutsch6K/yr
  • disney sammelkarten6K/yr
  • lorcana deutsch6K/yr
  • disney karten4K/yr
  • lorcana booster5K/yr
All search terms

Top disney lorcana products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€6K9%€9K12%€12K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about disney lorcana

What buyers praise and complain about, mined from review topics.

What buyers love

Sammlungsobjekte26%

“Aber für Sammler und Liebhaber möglichst großer Vielfalt sind andere Trading Card Games deutlich "befriedigender" konzipiert.”

Eignung Anfänger16%

“Super Set für den Einstieg”

Qualität insgesamt15%

“Top Ware”

Geschenk Zweck6%

“macht optisch einiges her – da macht das Verschenken oder auch das Behalten gleich doppelt Spaß.”

Spaß/Unterhaltungserlebnis6%

“Spiel macht selbst Erwachsenen Spaß”

Funktionalität insgesamt5%

“Das Mischen funktioniert recht gut”

Design insgesamt5%

“Schönes Design”

Preis-Leistungs-Verhältnis5%

“Top Preis-Leistung”

beworben Vs Tatsächliches Produkt5%

“Wie erwartet”

Benutzerfreundlichkeit4%

“leicht zu lernen”

What buyers complain about

Preis-Leistungs-Verhältnis67%

“Für den Preis ein echter Flop”

Dicke11%

“Könnte gerne noch dicker sein”

Ethischer Handel/Fairer Handel11%

“Betrug”

Geruch6%

“Sobald man den Ordner aufmacht, kommt einem dieser typische Plastikgeruch aus der Kindheit entgegen, wie z. B. von aufblasbaren Bällen, oder Planschbecken”

Top return reasons

Materialqualität19%
Geschenk Zweck15%
Geruch15%
Spaß/Unterhaltungserlebnis8%
Defekt Material/Teile8%
Gesamtgröße8%
Fleckenbeständigkeit8%
Speicherkapazität8%
beworben Vs Tatsächliches Produkt8%
Lackqualität4%

Common questions

Is disney lorcana profitable to sell on Amazon Germany?
The niche generates €100K/yr across 36 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (48/100).
How competitive is the disney lorcana niche?
6 brands and 146 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in disney lorcana?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Dicke, Ethischer Handel/Fairer Handel. The return rate is 0.6%.
When does demand for disney lorcana peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the disney lorcana niche?
Listings span €5.58–€116.72; the average listing price is €35.46 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.